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Is Advertising Creativity Primarily an Individual or a Social Process?
16 references·4 citing·37 second hop
Is Advertising Creativity Primarily an Individual or a Social Process? (2006)Is Advertising Creativity Primarily an In…The conditions of creativity. (2011)The conditions of creativity.Creativity from Constraints: The Psychology of Breakthrough (2005)Creativity from Constraints: …Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence (2004)Toward a General Theory of Cr…Models of the Creative Process: Past, Present and Future (2001)Models of the Creative Proces…The Fundamental Templates of Quality Ads (1999)The Fundamental Templates of …Psychometric Approaches to the Study of Human Creativity (1998)Psychometric Approaches to th…Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do (1997)Motivating Creativity in Orga…Adcult USA: the triumph of advertising in American culture (1996)Adcult USA: the triumph of ad…Copywriters' Implicit Theories of Communication: An Exploration (1995)Copywriters' Implicit Theorie…The ecology of human creativity: A psychological perspective. (1990)The ecology of human creativi…The conditions of creativity. (1988)The conditions of creativity.Social psychology of creativity: A consensual assessment technique. (1982)Social psychology of creativi…The associative basis of the creative process. (1962)The associative basis of the …A Coefficient of Agreement for Nominal Scales (1960)A Coefficient of Agreement fo…Applied Imagination: Principles and Procedures of Creative Thinking (1953)Applied Imagination: Principl…The art of thought (1926)The art of thoughtBridging advertising practitioner theories and academic theories on how to communicate effectively with men and women (2019)Bridging advertising practiti…Can Media Neutrality Limit Creative Potential? (2018)Can Media Neutrality Limit Cr…Creative Leaders' Views on Managing Advertising Creativity (2012)Creative Leaders' Views on Ma…From Performance To Mastery: Developmental Models of the Creative Process (2008)From Performance To Mastery: …Effects of externally mediated rewards on intrinsic motivation. (1971)The social psychology of creativity: A componential conceptualization. (1983)Motivational processes affecting learning. (1986)CREATIVE SELF-EFFICACY: ITS POTENTIAL ANTECEDENTS AND RELATIONSHIP TO CREATIVE PERFORMANCE. (2002)Organizational Learning: From Experience to Knowledge (2011)Innovation and Creativity in Organizations (2014)Statistical principles in experimental design. (1962)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Self‐determination theory and work motivation (2005)Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The Measurement of Observer Agreement for Categorical Data (1977)Interrater reliability: the kappa statistic (2012)Systematic review of research on artificial intelligence applications in higher education – where are the educators? (2019)The Basic Writings of Sigmund Freud (1938)On problem-solving. (1945)Conformity and character. (1955)Problem solving and behavior modification. (1971)Positive affect facilitates creative problem solving. (1987)Two new Later Stone Age sites from the Final Pleistocene in the Falémé Valley, eastern Senegal (2024)How We Think (1910)How we think. (1910)Research in Organizational Behavior (1984)The Effectiveness of Creativity Training: A Quantitative Review (2004)In Praise of Convergent Thinking (2006)Climate for Creativity: A Quantitative Review (2007)Investing in creativity. (1996)Why Isn't Creativity More Important to Educational Psychologists? Potentials, Pitfalls, and Future Directions in Creativity Research (2004)The Standard Definition of Creativity (2012)Guiding creative talent. (1962)Affect and Creativity at Work (2005)Transforming gifts into talents: the DMGT as a developmental theory1 (2004)Creativity, Intelligence, and Personality: A Critical Review of the Scattered Literature (2006)Assessing creativity with divergent thinking tasks: Exploring the reliability and validity of new subjective scoring methods. (2008)Creativity in the Classroom (2010)Creativity and Constraints: Exploring the Role of Constraints in the Creative Processes of Research and Development Teams (2014)Convergence innovation in the digital age and in the COVID-19 pandemic crisis (2020)Electronic meeting systems (1991)
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References

  • 1960A Coefficient of Agreement for Nominal Scales42,710 cited
  • 1962The associative basis of the creative process.4,154 cited
  • 1982Social psychology of creativity: A consensual assessment technique.2,299 cited
  • 1997Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do2,254 cited
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  • 2004Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence248 cited
  • 1995Copywriters' Implicit Theories of Communication: An Exploration228 cited
  • 2011The conditions of creativity.197 cited
  • 1999The Fundamental Templates of Quality Ads159 cited
  • 1996Adcult USA: the triumph of advertising in American culture153 cited
  • 1990The ecology of human creativity: A psychological perspective.

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127 cited

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  • 2008From Performance To Mastery: Developmental Models of the Creative Process31 cited
  • 2012Creative Leaders' Views on Managing Advertising Creativity22 cited
  • 2018Can Media Neutrality Limit Creative Potential?7 cited
  • 2019Bridging advertising practitioner theories and academic theories on how to communicate effectively with men and women6 cited