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Product standardization or adaptation: the Japanese approach
16 references·1 citing·35 second hop
Product standardization or adaptation: the Japanese approach (1996)Product standardization or adaptation: th…Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation (1993)Standardization versus Adapta…Product and Promotion Adaptation in Export Ventures: An Empirical Investigation (1993)Product and Promotion Adaptat…Marketing Management Bases for International Market Segmentation: An Alternate Look at the Standardization/Customization Debate (1993)Marketing Management Bases fo…The Influence of Global Marketing Standardization on Performance (1992)The Influence of Global Marke…Advances in international marketing (1992)Advances in international mar…Standardization of International Marketing Strategy: Some Research Hypotheses (1989)Standardization of Internatio…Global Marketing Management (1989)Global Marketing ManagementTHE MYTH OF GLOBALIZATION (1986)THE MYTH OF GLOBALIZATIONStandardization in international marketing: Is Ted Levitt in fact right? (1986)Standardization in internatio…International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy (1986)International Marketing Polic…Customizing global marketing (1986)Customizing global marketingTHE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSThe Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)The Internationalization Proc…THE INTERNATIONALIZATION OF THE FIRM ? FOUR SWEDISH CASES (1975)THE INTERNATIONALIZATION OF T…Principles of Marketing (1972)Principles of MarketingMultinational Product Planning: Strategic Alternatives (1969)Multinational Product Plannin…International marketing standardisation strategies analysis (2007)International marketing stand…Industrial Market Structure and Economic Performance. (1971)Markets and Hierarchies (1975)Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals (2003)How is Manifest Branding Strategy Related to the Intangible Value of a Corporation? (2004)Advances in Consumer Research (2025)The Effect of National Culture on the Choice of Entry Mode (1988)Toward a Theory of International New ventures (1994)The Theory of the Growth of the Firm (1995)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)Coefficient Alpha and the Internal Structure of Tests (1951)Strategy, structure, and economic performance (1974)Firms’ degree of born-globalness, international entrepreneurial orientation and export performance (2007)Capabilities as a mediator linking resources and the international performance of entrepreneurial firms in an emerging economy (2009)Organizational innovation, technological innovation, and export performance: The effects of innovation radicalness and extensiveness (2016)Measurement of Business Performance in Strategy Research: A Comparison of Approaches (1986)EXPORT STRATEGIES AND PERFORMANCE OF FIRMS FROM EMERGING ECONOMIES: EVIDENCE FROM BRAZIL, CHILE, AND MEXICO. (2000)Marketing management: analysis. planning. implementation and control (2000)Determinants of transnational new product development capability: testing the influence of transferring and deploying tacit overseas knowledge (2001)The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance (2002)Country-of-Origin Effects on Product Evaluations (1982)Management International Review (2004)Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE (2011)Exporting challenges of SMEs: A review and future research agenda (2017)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)State Government Promotion of Manufacturing Exports: A Gap Analysis (1992)Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research (2003)The effect of uncertainty avoidance on information search, planning, and purchases of international travel vacations (2003)Strategy fit and performance consequences of international marketing standardization (2006)The Mechanism of Internationalisation (1990)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)
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References

  • 1977The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments10,872 cited
  • 1972Principles of Marketing5,587 cited
  • 1975THE INTERNATIONALIZATION OF THE FIRM ? FOUR SWEDISH CASES3,667 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
  • 1992The Influence of Global Marketing Standardization on Performance792 cited
  • 1993Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation565 cited
  • 1993Product and Promotion Adaptation in Export Ventures: An Empirical Investigation540 cited
  • 1986THE MYTH OF GLOBALIZATION520 cited
  • 1989Global Marketing Management448 cited
  • 1992Advances in international marketing447 cited
  • 1986Customizing global marketing323 cited
  • 1986Standardization in international marketing: Is Ted Levitt in fact right?316 cited
  • 1986International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy219 cited
  • 1993Marketing Management Bases for International Market Segmentation: An Alternate Look at the Standardization/Customization Debate

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156 cited
  • 1969Multinational Product Planning: Strategic Alternatives146 cited
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    • 2007International marketing standardisation strategies analysis34 cited