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Comparison of mass customization and generative customization in mass markets
16 references·9 citing·50 second hop
Comparison of mass customization and generative customization in mass markets (2011)Comparison of mass customization and gene…Why Customers Value Self‐Designed Products: The Importance of Process Effort and Enjoyment* (2010)Why Customers Value Self‐Desi…Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences? (2009)Testing the Value of Customiz…Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market (2008)Customer Participation and th…The Generative Properties Of Richness (2007)The Generative Properties Of …Complexity and Adaptivity in Supply Networks: Building Supply Network Theory Using a Complex Adaptive Systems Perspective* (2007)Complexity and Adaptivity in …Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity (2005)Marketing Mass-Customized Pro…Understanding consumer motivation and behavior related to self‐scanning in retailing (2003)Understanding consumer motiva…Product modularity: Definitions and benefits (2003)Product modularity: Definitio…The Limits of Mass Customization (2001)The Limits of Mass Customizat…Reducing Assortment: An Attribute-Based Approach (2001)Reducing Assortment: An Attri…Variety for sale: Mass customization or mass confusion? (1998)Variety for sale: Mass custom…Constructive Consumer Choice Processes (1998)Constructive Consumer Choice …Enterprise One to One: Tools for Competing in the Interactive Age (1996)Enterprise One to One: Tools …Value elicitation: Is there anything in there? (1991)Value elicitation: Is there a…Future Perfect (1987)Future PerfectReview of Psychometric theory (2nd ed.). 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(1966)The Collapse of Sensemaking in Organizations: The Mann Gulch Disaster (1993)Dual-process theories in social psychology (1999)Perspective—Making Doubt Generative: Rethinking the Role of Doubt in the Research Process (2008)Qualitative data: Cooking without a recipe (2012)Generating Theory by Abduction (2021)The Tacit Dimension (1997)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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References

  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 1998Constructive Consumer Choice Processes2,850 cited
  • 1998Variety for sale: Mass customization or mass confusion?896 cited
  • 1987Future Perfect687 cited
  • 2008Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market650 cited
  • 2009Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?628 cited
  • 2007The Generative Properties Of Richness554 cited
  • 1991Value elicitation: Is there anything in there?544 cited
  • 2007Complexity and Adaptivity in Supply Networks: Building Supply Network Theory Using a Complex Adaptive Systems Perspective*530 cited
  • 2003Product modularity: Definitions and benefits524 cited
  • 2001The Limits of Mass Customization474 cited
  • 2005Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity417 cited
  • 2001Reducing Assortment: An Attribute-Based Approach394 cited
  • 2010Why Customers Value Self‐Designed Products: The Importance of Process Effort and Enjoyment*329 cited
  • 2003Understanding consumer motivation and behavior related to self‐scanning in retailing

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321 cited
  • 1996Enterprise One to One: Tools for Competing in the Interactive Age314 cited
  • Cited by

    • 2015Defining Product Data Views for Different Stakeholders22 cited
    • 2011A conceptual framework of generative customization as an approach to product innovation and fulfillment19 cited
    • 2020Demand-driven supply chain operations management strategies – a literature review and conceptual model16 cited
    • 2021Optimization of decoupling point position using metaheuristic evolutionary algorithms for smart mass customization manufacturing14 cited
    • 2011Development of a product design and supply-chain fulfillment system for discontinuous innovation13 cited
    • 2015Critical characteristics for the implementation of mass-customized services12 cited
    • 2014Covert advertising as inadmissible presentation of information10 cited
    • 2022Examining Sustainable Consumption Behaviors Through the Mass Customization Context: Emotional Product Attachment and Environmental Attitude Perspectives9 cited
    • 2016Multi-CODP adjustment model and algorithm driven by customer requirements in dynamic environments7 cited