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Are all experiences of fit created equal? Two paths to persuasion

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References

1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
1982The need for cognition.5,357 cited
1983Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states.4,951 cited
1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
1986The Elaboration Likelihood Model of Persuasion3,202 cited
1992The person and the situation: perspectives of social psychology2,208 cited
2000Making a good decision: Value from fit.2,051 cited
1989Feelings as information: informational and motivational functions of affective states1,953 cited
2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.1,539 cited
1979Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.1,531 cited
2008Contemporary Approaches to Assessing Mediation in Communication Research1,344 cited
2004Regulatory Fit and Persuasion: Transfer From "Feeling Right."1,012 cited
1994Ideal versus ought predilections for approach and avoidance distinct self-regulatory systems.968 cited
2006Value from hedonic experience and engagement.948 cited

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1998Representativeness, Relevance, and the Use of Feelings in Decision Making874 cited

1986Electromyographic activity over facial muscle regions can differentiate the valence and intensity of affective reactions.801 cited

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