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Modular Experiential Learning for Business-to-Business Marketing Courses
16 references·2 citing·38 second hop
Modular Experiential Learning for Business-to-Business Marketing Courses (2004)Modular Experiential Learning for Busines…Business marketing management : A Strategic view of industrial and organizational markets (2004)Business marketing management…The Additive Effects of Semistructured Classroom Activities on Student Learning: An Application of Classroom-Based Experiential Learning Techniques (2000)The Additive Effects of Semis…Integrating Marketing Courses to Enhance Team-Based Experiential Learning (2000)Integrating Marketing Courses…Experiential Learning Exercises in Services Marketing Courses (2000)Experiential Learning Exercis…Organizational buying behavior: Toward an integrative framework (1996)Organizational buying behavio…From Teaching to Learning — A New Paradigm For Undergraduate Education (1995)From Teaching to Learning — A…Active learning : creating excitement in the classroom (1991)Active learning : creating ex…Adaptive Selling: Conceptualization, Measurement, and Nomological Validity (1990)Adaptive Selling: Conceptuali…Adaptive Selling: Conceptualization, Measurement, and Nomological Validity (1990)Adaptive Selling: Conceptuali…Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness (1986)Knowledge, Motivation, and Ad…Experiential Learning : Experience as the Source of Learning and Development (1983)Experiential Learning : Exper…The SOCO Scale: A Measure of the Customer Orientation of Salespeople (1982)The SOCO Scale: A Measure of …Effectiveness in Sales Interactions: A Contingency Framework (1981)Effectiveness in Sales Intera…A Model of Industrial Buyer Behavior (1973)A Model of Industrial Buyer B…A General Model for Understanding Organizational Buying Behavior (1972)A General Model for Understan…Industrial buying and creative marketing (1967)Industrial buying and creativ…Corporate-Academic Partnerships: Creating a Win-Win in the Classroom (2015)Corporate-Academic Partnershi…Torch Awards for Marketplace Ethics: Providing Students “Hands ON” Experience with Marketing Ethics (2006)Torch Awards for Marketplace …A Path Goal Theory of Leader Effectiveness (1971)Markets, Bureaucracies, and Clans (1980)Human Inference: Strategies and Shortcomings of Social Judgment. 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(1966)The Management of Customer-Contact Service Employees: An Empirical Investigation (1996)Adaptability in the workplace: Development of a taxonomy of adaptive performance. (2000)Rethinking Customer Solutions: From Product Bundles to Relational Processes (2007)Coefficient Alpha and the Internal Structure of Tests (1951)Handbook of Industrial and Organizational Psychology. (1977)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Strategic Orientation of the Firm and New Product Performance (1997)The C-OAR-SE procedure for scale development in marketing (2002)The Flipped Classroom (2013)The Flipped Classroom: An Opportunity To Engage Millennial Students Through Active Learning Strategies (2013)Flipping the classroom for English language learners to foster active learning (2014)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Antecedents and consequences of trust and satisfaction in buyer‐seller relationships (1998)A review of methods supporting supplier selection (2001)Blended Learning and Sense of Community: A Comparative Analysis with Traditional and Fully Online Graduate Courses (2004)What Matters to Student Success: A Review of the Literature (2006)Where's the evidence that active learning works? (2006)Vendor selection criteria and methods (1991)Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research (2002)Understanding Customer Experience Throughout the Customer Journey (2016)Learning Styles and Learning Spaces: Enhancing Experiential Learning in Higher Education (2005)Why Minimal Guidance During Instruction Does Not Work: An Analysis of the Failure of Constructivist, Discovery, Problem-Based, Experiential, and Inquiry-Based Teaching (2006)The ‘digital natives’ debate: A critical review of the evidence (2008)Customer perceived value: a substitute for satisfaction in business markets? (2002)Relationship value and relationship quality (2006)
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References

  • 1983Experiential Learning : Experience as the Source of Learning and Development33,193 cited
  • 1991Active learning : creating excitement in the classroom5,035 cited
  • 1995From Teaching to Learning — A New Paradigm For Undergraduate Education2,889 cited
  • 1982The SOCO Scale: A Measure of the Customer Orientation of Salespeople1,547 cited
  • 1986Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness1,227 cited
  • 1967Industrial buying and creative marketing994 cited
  • 1972A General Model for Understanding Organizational Buying Behavior914 cited
  • 1973A Model of Industrial Buyer Behavior883 cited
  • 1990Adaptive Selling: Conceptualization, Measurement, and Nomological Validity870 cited
  • 1981Effectiveness in Sales Interactions: A Contingency Framework736 cited
  • 1990Adaptive Selling: Conceptualization, Measurement, and Nomological Validity519 cited
  • 1996Organizational buying behavior: Toward an integrative framework374 cited
  • 2004Business marketing management : A Strategic view of industrial and organizational markets256 cited
  • 2000The Additive Effects of Semistructured Classroom Activities on Student Learning: An Application of Classroom-Based Experiential Learning Techniques218 cited

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2000
Integrating Marketing Courses to Enhance Team-Based Experiential Learning
199 cited
  • 2000Experiential Learning Exercises in Services Marketing Courses197 cited
  • Cited by

    • 2015Corporate-Academic Partnerships: Creating a Win-Win in the Classroom13 cited
    • 2006Torch Awards for Marketplace Ethics: Providing Students “Hands ON” Experience with Marketing Ethics8 cited