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Assessing the marketing environment in sub‐Saharan Africa: opportunities and threats analysis

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2010

Corporations, CSR and Self Regulation: What Lessons from the Global Financial Crisis?

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2012Consumer involvement and marketing in Africa: some directions for future research21 cited

2012Children's Attitudinal Reactions to TV Advertisements: The African Experience21 cited

2003Entrepreneurship Development and Tourism in Rural African Communities9 cited