Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Goals of Customer Relationship Management

13 references·1 citing·44 second hop

FromToDepth

this work references cited by second hop

References

2003Evolving to a New Dominant Logic for Marketing15,040 cited
1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,360 cited
2005A Strategic Framework for Customer Relationship Management2,282 cited
2007Word of mouth communication within online communities: Conceptualizing the online social network1,684 cited
2008Groundswell: winning in a world transformed by social technologies787 cited
2002Avoid the four perils of CRM.699 cited
1995Book Review: The One to One Future: Building Relationships One Customer at a Time696 cited
1997Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing522 cited
2000How to acquire customers on the Web.317 cited
2002The Internet and the birth of real consumer power212 cited
2007E-Services: A Synthesis and Research Agenda116 cited
2008Collaborating with Customers to Innovate47 cited
2005Advocacy drives growth30 cited

Cited by

2017A retrospective view of electronic word-of-mouth in hospitality and tourism management323 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work