References

• 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
• 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
• 2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
• 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
• 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
• 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited
• 1977The Impact of Physically Attractive Models on Advertising Evaluations1,017 cited
• 1994Congruence between spokesperson and product type: A matchup hypothesis perspective752 cited
• 1983Effectiveness of Celebrity Endorsers682 cited
• 1998Endorsers in Advertising: The Case of Negative Celebrity Information628 cited
• 1990Celebrity spokesperson and brand congruence610 cited
• 1982The Credibility of Physically Attractive Communicators: A Review459 cited
• 1953"Reinstatement" of the communicator in delayed measurement of opinion change.434 cited
• 1994The matchup effect of spokesperson and product congruency: A schema theory interpretation