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Impact of Marketing Strategy on Performance: Empirical Evidence from a Liberalized Developing Country
16 references·8 citing·40 second hop
Impact of Marketing Strategy on Performance: Empirical Evidence from a Liberalized Developing Country (1993)Impact of Marketing Strategy on Performan…Finance and Development (2019)Finance and DevelopmentTransfer Pricing Determinants of U.S. Multinationals (1990)Transfer Pricing Determinants…Managing in developing countries: strategic analysis and operating techniques (1990)Managing in developing countr…Global Marketing Management (1989)Global Marketing ManagementApplicability of marketing concepts and management activities in the Third World: An empirical investigation (1988)Applicability of marketing co…The Strategic Role of Product Quality (1987)The Strategic Role of Product…The Strategic Role of Product Quality (1987)The Strategic Role of Product…Transfer of management knowhow to developing countries: An empirical investigation (1984)Transfer of management knowho…International Marketing Research (1984)International Marketing Resea…Developing Business Strategies (1984)Developing Business StrategiesA Service Quality Model and its Marketing Implications (1984)A Service Quality Model and i…Examining Performance of U.S. Multinationals in Foreign Markets (1983)Examining Performance of U.S.…Fitting market strategy to varying product life cycles (1982)Fitting market strategy to va…Strategic Market Planning: Problems and Analytical Approaches (1980)Strategic Market Planning: Pr…The influence of policy instruments on manufacturing Direct Foreign investment in developing countries (1978)The influence of policy instr…The Management of Business Logistics (1977)The Management of Business Lo…Yerel Tekstil ve Hazır Giyim İşletmelerinin Orijinal Marka Üretim Düzeyi ve İhracat Performanslarında Orijinal Tasarım Üretiminin Rolü: Çorum Tekstil Sektörü'deki İşletmelere Yönelik Bir Uygulama (2015)Yerel Tekstil ve Hazır Giyim …What do researchers know about the global business environment? (2001)What do researchers know abou…Perceptions of Marketing and Approaches to Implementation (2001)Perceptions of Marketing and …The impact of economic reform on business performance (1999)The impact of economic reform…Planning Market Share Growth in Mature Business Markets (1998)Planning Market Share Growth …Marketing activities and business performance: evidence from foreign and domestic manufacturing firms in a liberalized developing economy (1998)Marketing activities and busi…Business strategy, organizational culture, and market orientation (1998)Business strategy, organizati…Marketing in emerging countries: evidence from a liberalized economy (1997)Marketing in emerging countri…World Handbook of Political and Social Indicators (1965)The Efficiency (Contradictions) of Multinational Corporations. (1970)Aid, Foreign Private Investment, Savings, and Growth in Less Developed Countries (1973)Multinational Enterprises and the Growth of Services: Some Conceptual and Theoretical Issues (1989)Foreign Location Choice: Review and Extensions (2015)Determinants of foreign direct investment in developing countries: a panel data study (2017)A Service‐Orientated Approach to Marketing of Services (1978)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Macroeconomics and Reality (1980)The Role of Market Forces in Assuring Contractual Performance (1981)Perceived service quality as a customer‐based performance measure: An empirical examination of organizational barriers using an extended service quality model (1991)The Financial Information Content of Perceived Quality (1994)Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation (2014)Financial Development and Economic Growth: Views and AgendaFinancial Development and Economic Growth in Underdeveloped Countries (1966)Financial Development and Economic Growth: Views and Agenda (1999)Foreign Aid, Institutions, and Governance in Sub‐Saharan Africa (2004)Sovereignty Regimes: Territoriality and State Authority in Contemporary World Politics (2005)The Politics of Perception: Use and Abuse of Transparency International's Approach to Measuring Corruption (2009)Mobility barriers and strategic groups (1989)Marketing in Turbulent Environments: Decision Processes and the Time-Sensitivity of Information (1993)Towards a strategy implementation framework (2001)State Government Promotion of Manufacturing Exports: A Gap Analysis (1992)Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research (2003)Diagnosing Measurement Equivalence in Cross-National Research (1995)A Cross-National Comparative Study of New Product Development Processes: Japan and the United States (1997)The effect of social media communication on consumer perceptions of brands (2014)The Supplier Selection Decision in Strategic Partnerships (1990)Logistics Service Quality as a Segment-Customized Process (2001)Just in time, total quality management, and supply chain management: understanding their linkages and impact on business performance (2004)Deconstructing the Pioneer's Advantage: Examining Vintage Effects and Consumer Valuations of Quality and Variety (2002)Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value (2006)The Value of Quality (2007)ROLE CONFLICT, AMBIGUITY, AND OVERLOAD: A 21-NATION STUDY. (1995)Cultural Values, Sources of Guidance, and their Relevance to Managerial Behavior (2002)The determinants of export performance: A review of the research in the literature between 1998 and 2005 (2008)
this work references cited by second hop

References

  • 1984A Service Quality Model and its Marketing Implications6,560 cited
  • 1984International Marketing Research980 cited
  • 1977The Management of Business Logistics741 cited
  • 2019Finance and Development641 cited
  • 1989Global Marketing Management448 cited
  • 1987The Strategic Role of Product Quality329 cited
  • 1984Developing Business Strategies285 cited
  • 1978The influence of policy instruments on manufacturing Direct Foreign investment in developing countries212 cited
  • 1990Managing in developing countries: strategic analysis and operating techniques202 cited
  • 1987The Strategic Role of Product Quality199 cited
  • 1980Strategic Market Planning: Problems and Analytical Approaches139 cited
  • 1983Examining Performance of U.S. Multinationals in Foreign Markets137 cited
  • 1990Transfer Pricing Determinants of U.S. Multinationals64 cited
  • 1984Transfer of management knowhow to developing countries: An empirical investigation55 cited
  • 1982Fitting market strategy to varying product life cycles51 cited
  • 1988Applicability of marketing concepts and management activities in the Third World: An empirical investigation

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44 cited

Cited by

  • 1998Business strategy, organizational culture, and market orientation49 cited
  • 1999The impact of economic reform on business performance37 cited
  • 1998Marketing activities and business performance: evidence from foreign and domestic manufacturing firms in a liberalized developing economy31 cited
  • 1997Marketing in emerging countries: evidence from a liberalized economy30 cited
  • 2001What do researchers know about the global business environment?30 cited
  • 1998Planning Market Share Growth in Mature Business Markets11 cited
  • 2001Perceptions of Marketing and Approaches to Implementation11 cited
  • 2015Yerel Tekstil ve Hazır Giyim İşletmelerinin Orijinal Marka Üretim Düzeyi ve İhracat Performanslarında Orijinal Tasarım Üretiminin Rolü: Çorum Tekstil Sektörü'deki İşletmelere Yönelik Bir Uygulama1 cited