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Understanding consumer database marketing
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Understanding consumer database marketing (1997)Understanding consumer database marketingFamily profile mining in retailing (2019)Family profile mining in reta…A Conceptual Framework for Marketing Intelligence (2012)A Conceptual Framework for Ma…Customer Value in an All-Inclusive Travel Vacation Club: An Application of the RFM Framework (2008)Customer Value in an All-Incl…Improving customer service: issues in customer contact management (2006)Improving customer service: i…Business customer alignment in the Australian pharmaceutical industry (2006)Business customer alignment i…Maximizing profit of a food retailing chain by targeting and promoting valuable customers using Loyalty Card and Scanner Data (2005)Maximizing profit of a food r…Aligning IT and marketing — The impact of database marketing and CRM (2005)Aligning IT and marketing — T…How to implement marketing strategies using database approaches (2003)How to implement marketing st…Price-Induced Patterns of Competition (1989)Determinants of Store-Level Price Elasticity (1995)Optimal Selection for Direct Mail (1995)Profitability of loyalty reward programs: An analytical investigation (2012)Consumer price sensitivity in the retail industry: Latitude of acceptance with heterogeneous demand (2013)Loyalty card adoption in SME retailers: the impact upon marketing management (2015)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Strategic alignment: Leveraging information technology for transforming organizations (1999)Using Technology and Constituting Structures: A Practice Lens for Studying Technology in Organizations (2000)Techniques and Tools for the Design and Implementation of Enterprise Information Systems (2008)Value-Based CRM (2010)Inequity In Social Exchange (1965)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer perceived value: The development of a multiple item scale (2001)Discovering customer value for marketing systems: an empirical case study (2016)Know Your Clients' Behaviours: A Cluster Analysis of Financial Transactions (2020)An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business (2021)Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods (1990)Qualitative Data Analysis: An Expanded Sourcebook (1994)Enhancing insight discovery by balancing the focus of analytics between strategic and tactical levels (2006)Case Study Research: Design and Methods (1984)A classification of live chat service users in the banking industry (2019)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)Firm resources and sustained competitive advantage (2004)Service value networks: Into practice (2007)Marketing Research (1970)Business Intelligence (2007)The Current State of Business Intelligence (2007)Market Segmentation: A Review (1987)Knowledge management and data mining for marketing (2001)Building and sustaining profitable customer loyalty for the 21st century (2004)
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  • 2005Aligning IT and marketing — The impact of database marketing and CRM38 cited
  • 2005Maximizing profit of a food retailing chain by targeting and promoting valuable customers using Loyalty Card and Scanner Data35 cited
  • 2006Improving customer service: issues in customer contact management33 cited
  • 2008Customer Value in an All-Inclusive Travel Vacation Club: An Application of the RFM Framework29 cited
  • 2012A Conceptual Framework for Marketing Intelligence13 cited
  • 2019Family profile mining in retailing12 cited
  • 2003How to implement marketing strategies using database approaches9 cited
  • 2006Business customer alignment in the Australian pharmaceutical industry7 cited

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