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• 2007Tailoring Online Retail Strategies to Increase Customer Satisfaction and Loyalty66 cited
• 2010Judging the quality of customer segments: segmentation effectiveness50 cited
• 2005A positioning typology of consumers’ perceptions of the benefits offered by successful service brands37 cited
• 2014Using graphical statistics to better understand market segmentation solutions32 cited
• 2017The Ten Shades of Silver: Segmentation of Older Adults in the Mobile Phone Market29 cited
• 1996Database marketing and organizational learning theory: toward a research agenda29 cited
• 1998Consumers of Ethnic Apparel from Alternative Trading Organizations: A Multifaceted Market21 cited
• 2004Internet market segmentation – an exploratory study of critical success factors20 cited
• 1992The use of need-based segmentation for developing segment-specific direct marketing strategies18 cited
• 1995The Impact of Development Office Structure on Fund-Raising Efficiency for Research and Doctoral Institutions16 cited
• 2013The middle-aged consumer's using active wear as casual wear based on the clothing benefits15 cited
• 2003Market Segmentation Based on Customers' Post-Purchase Performance Evaluation15 cited
• 1999Bootstrap Benefit Segmentation as an Experiential Learning Activity11 cited