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A cross‐cultural comparison of style in Eastern European emerging markets
5 references·16 citing·50 second hop
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References

  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 1975Informational and Normative Social Influence in Buyer Behavior967 cited
  • 1996Cross-cultural differences in materialism618 cited
  • 1992Understanding the Domain of Cross-National Buyer-Seller Interactions267 cited
  • 2011The Social Values Of Fashion Innovators93 cited

Cited by

  • 2017The influence of perceived social media marketing activities on brand loyalty341 cited
  • 2005Cross‐cultural differences in consumer decision‐making styles169 cited
  • 2010Assessing cross-cultural marketing theory and research158 cited
  • 2006Post‐Formation Processes in Eastern and Western European Joint Ventures*112 cited
  • 2008The difficulties in using a cost leadership strategy in emerging markets85 cited
  • 2008Cultural dimensions in business life: Hofstede's indices for Latvia and Lithuania85 cited
  • 2018Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries81 cited
  • 2009How Young Adult Consumers Evaluate Diffusion Brands: Effects of Brand Loyalty and Status Consumption74 cited
  • 2010Predictors of fashion clothing involvement among Indian youth74 cited
  • 2012

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Cultural Influences on Consumer Behaviour
70 cited
  • 2011The Culture of Time in Neuropsychological Assessment: Exploring the Effects of Culture-Specific Time Attitudes on Timed Test Performance in Russian and American Samples65 cited
  • 2011Demystifying Cultural Differences in Country-of-Origin Effects: Exploring the Moderating Roles of Product Type, Consumption Context, and Involvement62 cited
  • 2010How does national culture impact on consumers’ decision-making styles? a cross cultural study in Brazil, the United States and Japan60 cited
  • 2004Post-Communist Consumer Ethics: The Case of Romania52 cited
  • 2004INTERNATIONAL MARKETING RESEARCH48 cited
  • 2022From materialism to hedonistic shopping values and compulsive buying: A mediation model examining gender differences45 cited