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Brand Orientation: A Case Study Approach within the Context of Social Entrepreneurial Businesses
16 references·1 citing·40 second hop
Brand Orientation: A Case Study Approach within the Context of Social Entrepreneurial Businesses (2015)Brand Orientation: A Case Study Approach …Gaining and sustaining a competitive advantage (2012)Gaining and sustaining a comp…A typology of social entrepreneurs: Motives, search processes and ethical challenges (2008)A typology of social entrepre…The Core Competence of the Corporation (2006)The Core Competence of the Co…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance (1999)The Synergistic Effect of Mar…Contemporary Strategy Analysis (1998)Contemporary Strategy AnalysisStrategic Orientation of the Firm and New Product Performance (1997)Strategic Orientation of the …Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityThe Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Asset Stock Accumulation and …Mobilizing Invisible Assets (1987)Mobilizing Invisible AssetsThe dominant logic: A new linkage between diversity and performance (1986)The dominant logic: A new lin…Organizational Culture and Leadership (1986)Organizational Culture and Le…Development Improvement Programme of Social Business Models in Lithuania (2016)Development Improvement Progr…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Pricing of Options and Corporate Liabilities (1973)Organizational culture and leadership (1993)Bridging ties: a source of firm heterogeneity in competitive capabilities (1999)INTERNATIONAL EXPANSION BY NEW VENTURE FIRMS: INTERNATIONAL DIVERSITY, MODE OF MARKET ENTRY, TECHNOLOGICAL LEARNING, AND PERFORMANCE. (2000)Sustainable business model innovation: A review (2018)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)Market Orientation: Antecedents and Consequences (1993)Diffusion of Innovations 1 (2019)A resource‐based view of the firm (1984)The Theory of the Growth of the Firm (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)The Theory of Economic Development (2003)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)An Evolutionary Theory of Economic Change. (1983)Strategic Factor Markets: Expectations, Luck, and Business Strategy (1986)Firm Resources and Sustained Competitive Advantage (1991)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The cornerstones of competitive advantage: A resource‐based view (1993)Dynamic capabilities and strategic management (1997)Dynamic capabilities: what are they? (2000)Core capabilities and core rigidities: A paradox in managing new product development (1992)Relative absorptive capacity and interorganizational learning (1998)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)
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References

  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2006The Core Competence of the Corporation11,435 cited
  • 1986Organizational Culture and Leadership9,602 cited
  • 1989Asset Stock Accumulation and Sustainability of Competitive Advantage8,348 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
  • 1991Managing Brand Equity3,818 cited
  • 1998Contemporary Strategy Analysis2,860 cited
  • 1986The dominant logic: A new linkage between diversity and performance2,859 cited
  • 2008A typology of social entrepreneurs: Motives, search processes and ethical challenges2,787 cited
  • 1997Strategic Orientation of the Firm and New Product Performance2,265 cited
  • 2012Gaining and sustaining a competitive advantage2,015 cited
  • 1999The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance1,969 cited

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  • 1987Mobilizing Invisible Assets1,924 cited
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    • 2016Development Improvement Programme of Social Business Models in Lithuania8 cited