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Customers, Strategy and Performance

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References

2019American Economic Review11,235 cited
1990Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study966 cited
1981Judgment Based Marketing Decision Models: Problems and Possible Solutions92 cited
1990THE CORPORATE PERFORMANCE CONUNDRUM: A SYNTHESIS OF CONTEMPORARY VIEWS AND AN EXTENSION78 cited
1987Marketing and the British chief executive40 cited

Cited by

2005The Effect of a Market Orientation on Business Performance: A Study of Small-Sized Service Retailers Using MARKOR Scale396 cited
2012Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs34 cited
1996Credit unions and banks: turning problems into opportunities in personal banking12 cited

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