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‘Advertorials’: A genre-based analysis of an emerging hybridized genre
10 references·8 citing·36 second hop
‘Advertorials’: A genre-based analysis of an emerging hybridized genre (2012)‘Advertorials’: A genre-based analysis of…The Language of Evaluation: Appraisal in English (2005)The Language of Evaluation: A…The Language of Evaluation (2005)The Language of EvaluationWorlds of Written Discourse : A Genre-Based View (2004)Worlds of Written Discourse :…Genre analysis, and the social sciences: An investigation of the structure of research article discussion sections in three disciplines (1997)Genre analysis, and the socia…An introduction to functional grammar . 2nd edn. By M. A. K. Halliday London, Melbourne, & Auckland: Edward Arnold, 1994. Pp. XXXV, 434. (1995)An introduction to functional…Frameworks and contexts: A genre-based approach to analysing lecture introductions (1994)Frameworks and contexts: A ge…A genre analysis of the results section of sociology articles (1994)A genre analysis of the resul…Genre analysis : English in academic and research settings. By John M. Swales (Cambridge applied linguistics series.) Cambridge & New York: Cambridge University Press, 1990. Pp. 260. Cloth $34.50, paper $15.95. (1993)Genre analysis : English in a…Genre Analysis: English in Academic and Research Settings (1992)Genre Analysis: English in Ac…Introduction to functional grammar . By M. A. K. Halliday London & Baltimore: Edward Arnold, 1985. Pp. xxxv, 387. 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Towards a new methodological framework for analysing news discourse in Critical Discourse Analysis and beyond (2014)A genre-based investigation of the discussion sections in articles and dissertations (1988)A genre analysis of English and Spanish research paper abstracts in experimental social sciences (2002)Perceptions of the difficulties of postgraduate L2 thesis students writing the discussion section (2005)Aspects of article introductions (2011)The purpose of this study is to: Connecting lexical bundles and moves in research article introductions (2013)Categories of the Theory of Grammar (1961)Transitivity in Grammar and Discourse (1980)Syntax (1984)Talking science: language, learning, and values (1991)Discourse Analysis as Theory and Method (2002)Analysing Discourse: Textual Analysis for Social Research (2003)Towards an analysis of discourse : the English used by teachers and pupils (1975)Forms of talk (1981)Academic Listening/Speaking Tasks for ESL Students: Problems, Suggestions, and Implications (1996)Interactive lecture discourse for university EFL students (2003)Difficulties in Metaphor Comprehension Faced by International Students whose First Language is not English (2011)Shaping Written Knowledge: The Genre and the Activity of the Experimental Article in Science (1989)The textual organisation of research article introductions in applied linguistics: Variability within a single discipline (2006)Disciplinary Discourses: Social Interactions in Academic Writing (2001)Stance and engagement: a model of interaction in academic discourse (2005)Why Research on Women Entrepreneurs Needs New Directions (2006)An Academic Formulas List: New Methods in Phraseology Research (2010)Discourse Approaches to Politics, Society and Culture (2013)Human Cognitive Processing (2013)Towards a pragma-linguistic framework for the study of sensationalism in news headlines (2013)English for Specific Purposes: Teaching to Perceived Needs and Imagined Futures in Worlds of Work, Study, and Everyday Life (2006)Genre pedagogy: Language, literacy and L2 writing instruction (2007)The Handbook of Comparative Communication Research (2013)Critical Discourse Analysis and the Marketization of Public Discourse: The Universities (1993)A useful methodological synergy? Combining critical discourse analysis and corpus linguistics to examine discourses of refugees and asylum seekers in the UK press (2008)
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References

  • 1989Introduction to functional grammar . By M. A. K. Halliday London & Baltimore: Edward Arnold, 1985. Pp. xxxv, 387.9,880 cited
  • 1995An introduction to functional grammar . 2nd edn. By M. A. K. Halliday London, Melbourne, & Auckland: Edward Arnold, 1994. Pp. XXXV, 434.5,989 cited
  • 1993Genre analysis : English in academic and research settings. By John M. Swales (Cambridge applied linguistics series.) Cambridge & New York: Cambridge University Press, 1990. Pp. 260. Cloth $34.50, paper $15.95.5,111 cited
  • 1992Genre Analysis: English in Academic and Research Settings4,694 cited
  • 2005The Language of Evaluation3,345 cited
  • 2005The Language of Evaluation: Appraisal in English2,892 cited
  • 2004Worlds of Written Discourse : A Genre-Based View1,125 cited
  • 1997Genre analysis, and the social sciences: An investigation of the structure of research article discussion sections in three disciplines482 cited
  • 1994A genre analysis of the results section of sociology articles380 cited
  • 1994Frameworks and contexts: A genre-based approach to analysing lecture introductions165 cited

Cited by

  • 2016Discourse of persuasion: a preliminary study of the use of metadiscourse in policy documents28 cited
  • 2019A cross-cultural study of English and Chinese online platform reviews: A genre-based view24 cited
  • 2020A genre-based exploration of intertextuality and interdiscursivity in advertorial discourse

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22 cited
  • 2025Multimodal Analysis of Stories Told by Mental Health Influencers on TikTok21 cited
  • 2021A Cross-Cultural Genre Analysis of Firm-Generated Advertisements on Twitter and Sina Weibo18 cited
  • 2022How broadcasters enhance rapport with viewers in live streaming commerce16 cited
  • 2016Rhetorical Move Structure in High-Tech Marketing White Papers15 cited
  • 2022A Critical Genre Analysis of Covert Advertising Through Short-Videos in Douyin : The Chinese Version of Tik-Tok14 cited