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Comparing a customer-based brand equity scale with the Implicit Association Test in examining consumer responses to brands
16 references·1 citing·33 second hop
Comparing a customer-based brand equity scale with the Implicit Association Test in examining consumer responses to brands (2010)Comparing a customer-based brand equity s…Advances in Consumer Research (2025)Advances in Consumer ResearchUnderstanding and using the Implicit Association Test: III. Meta-analysis of predictive validity. (2009)Understanding and using the I…Understanding and using the Implicit Association Test: I. An improved scoring algorithm. (2003)Understanding and using the I…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differen…Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differen…‘Building Strong Brands’ (1996)‘Building Strong Brands’Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Relationship Marketing in Con…Building Strong Brands (1995)Building Strong BrandsConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Culture and Consumption: A Th…Designing Research for Application (1981)Designing Research for Applic…Using implicit methods to develop an objective measure of media brand engagement (2014)Using implicit methods to dev…Experimental psychology. (1954)A Decade of System Justification Theory: Accumulated Evidence of Conscious and Unconscious Bolstering of the Status Quo (2004)Fear and Loathing across Party Lines: New Evidence on Group Polarization (2014)The Handbook of Social Psychology (1969)Telling more than we can know: Verbal reports on mental processes. (1977)Statistical Methods for Meta-Analysis (1988)Implicit Bias among Physicians and its Prediction of Thrombolysis Decisions for Black and White Patients (2007)Prejudice Reduction: What Works? A Review and Assessment of Research and Practice (2008)Implicit Racial/Ethnic Bias Among Health Care Professionals and Its Influence on Health Care Outcomes: A Systematic Review (2015)Attitudinal effects of mere exposure. (1968)Self-schemata and processing information about the self. (1977)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Role congruity theory of prejudice toward female leaders. (2002)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1998Measuring individual differences in implicit cognition: The implicit association test.9,206 cited
  • 1998Measuring individual differences in implicit cognition: The implicit association test.8,274 cited
  • 2003Understanding and using the Implicit Association Test: I. An improved scoring algorithm.5,815 cited
  • 1995Building Strong Brands4,432 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2009Understanding and using the Implicit Association Test: III. Meta-analysis of predictive validity.3,257 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 1981

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Designing Research for Application
1,805 cited
  • 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
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    • 2014Using implicit methods to develop an objective measure of media brand engagement22 cited