Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Are growth-oriented SMEs more likely to adopt market and brand orientations?

16 references·5 citing·35 second hop

FromToDepth

this work references cited by second hop

References

1991The theory of planned behavior90,729 cited
1990The Effect of a Market Orientation on Business Profitability7,973 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
1993Market Orientation: Antecedents and Consequences7,032 cited
2000Competing models of entrepreneurial intentions5,995 cited
1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
1993Market Orientation: Antecedents and Consequences4,340 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
1991Managing Brand Equity3,818 cited
1993MARKOR: A Measure of Market Orientation2,353 cited
1994Entrepreneurial Potential and Potential Entrepreneurs2,335 cited
2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance2,179 cited
1991An Attitude Approach to the Prediction of Entrepreneurship1,217 cited
1996Measuring performance in entrepreneurship research1,117 cited
1998Customer-led and market-oriented: let’s not confuse the two1,076 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2002The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance1,011 cited

Cited by

2017Effect of entrepreneurial and market orientation on consumer engagement and performance of manufacturing SMEs69 cited
2017The strategic hybrid orientation and brand performance of B2B SMEs29 cited
2022Factors influence performance of B2B SMEs of emerging economies: view of owner-manager14 cited
2021The Impact of Market Orientation and Entrepreneurial Orientation on Firm Performance of Wholesale and Retailer SMES in Malaysia13 cited
2022Marketing and performance in small firms: the role of networking12 cited