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ArticleRelationship retailing: transforming customers into clients

Leonard L. Berry1986

Article1986

Relationship retailing: transforming customers into clients

Leonard L. Berry · Larry G. Gresham

120 citations·0/0 files stored·Business Horizons

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Customer Service Quality and Loyalty Consumer Retail Behavior Studies Employee Performance and Motivation

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References

1985Quality counts in services, too

Cited by

2010Relationship quality evaluation in retailers' relationships with consumers 2006The behavioural sequence of the financial services industry in Taiwan: Service quality, relationship quality and behavioural loyalty 2005The impact of channel function performance on buyer–seller relationships in marketing channels 1999Sales Force Performance Satisfaction and Aspects of Relational Selling: Implications for Sales Managers 2005A comparison of relationship marketing and Guanxi: its implications for the hospitality industry 2001The impact of quality on store loyalty: A contingency approach 2000Customer Loyalty: Fata Morgana or Realistic Goal? Managing Relationships with Customers 2006The Impact of Marketing Actions on Relationship Quality in the Higher Education Sector in Jordan

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Details

Year1986

Typearticle

Published1986-11-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations120

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/0007-6813(86)90036-4

openalex_workW2071965851

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