Using Reflective Thinking to Enhance Decision Skills, Cultural Sensitivity, and Teamwork

Cecilia McInnis-Bowers · E. Byron Chew · Michael R. Bowers

15 citations0/0 files storedMarketing Education Review

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Management and Marketing Education Adult and Continuing Education Topics Reflective Practices in Education

Abstract

In this paper, we describe combining a reflective thinking technique (reflection-on-action/reflection-in-action) and the Myers-Briggs Personality Indicator to prepare students for meaningful and successful participation in the global environment of marketing. We discuss the practical considerations of using this pedagogy. Results from a pre- and posttest are provided, as well as a discussion of its adaptability to other settings.

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1985The Reflective Practitioner: How Professionals Think in Action 1984The reflective practitioner: How professionals think in action 1985Reflection, turning experience into learning 2020Myers‐Briggs Type Indicator 2008Myers-Briggs Type Indicator

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2017The Consumer Behavior Challenge: Designing an Assignment to Motivate Student Reflection and Self-Growth

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