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Exploring Customer-based Airline Brand Equity: Evidence from Taiwan

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References

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2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
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1994Image Formation Process2,267 cited
1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
1989MANAGING BRAND EQUITY

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1,150 cited

1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility821 cited

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