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Efficacy of financial measures of marketing: It depends on markets and marketing strategies

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References

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2004Engaging marketing in performance measurement21 cited
2008Importance of Marketing Activities in a Company: the Management Perspective10 cited
2015Pazarlama Yatırımlarının Finansal Performans Üzerindeki Etkisi ve Borsa İstanbul KOBİ Sanayi Endeksi Firmalarının Etkinliklerinin Değerlendirilmesi8 cited