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Product Scent and Memory

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References

1982Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models12,786 cited
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1989Schema Congruity as a Basis for Product Evaluation1,418 cited
1996Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?883 cited
1995There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making413 cited
2000The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands297 cited
1999Scents in the marketplace: explaining a fraction of olfaction296 cited
2006Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?260 cited
2003Does it Make Sense to Use Scents to Enhance Brand Memory?253 cited

Cited by

2010Feminine to smell but masculine to touch? Multisensory congruence and its effect on the aesthetic experience299 cited
2013Smellizing Cookies and Salivating: A Focus on Olfactory Imagery185 cited
2012The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales167 cited
2023How Sensory Language Shapes Influencer’s Impact162 cited
2011Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions

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151 cited

2019Sensory Aspects of Retailing: Theoretical and Practical Implications120 cited

2019Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies118 cited

2016Ambient scent as a mood inducer in supermarkets: The role of scent intensity and time-pressure of shoppers107 cited

2015The effects of scent on consumer behaviour99 cited

2022Customer Engagement in Multi-Sensory Virtual Reality Advertising: The Effect of Sound and Scent Congruence82 cited

2023Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses82 cited

2019The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketing79 cited

2013Defending Brands: Effects of Alignment of Spokescharacter Personality Traits and Corporate Transgressions on Brand Trust and Attitudes78 cited

2016Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self‐Regulation73 cited

2022Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing68 cited

2021Effects of Sequential Sensory Cues on Food Taste Perception: Cross‐Modal Interplay Between Visual and Olfactory Stimuli68 cited