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Reference pricing studies in marketing: A synthesis of research results
16 references·16 citing·42 second hopsampled
Reference pricing studies in marketing: A synthesis of research results (1993)Reference pricing studies in marketing: A…Mental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Meta-Analytic Procedures for Social Research. (1994)Meta-Analytic Procedures for …Meta-Analytic Procedures for Social Research (1991)Meta-Analytic Procedures for …Contextual Effects of Reference Prices in Retail Advertisements (1991)Contextual Effects of Referen…The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)The Effect of Price, Brand Na…Contextual Influences on Perceptions of Merchant-Supplied Reference Prices (1989)Contextual Influences on Perc…The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search (1988)The Effect of Plausible and E…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis (1984)Research Design Effects on th…On the External Validity of Experiments in Consumer Research (1982)On the External Validity of E…Statistical Power and Effect Size in Marketing Research (1981)Statistical Power and Effect …Consumer Perceptions of Comparative Price Advertisements (1981)Consumer Perceptions of Compa…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…The processes of causal attribution. (1973)The processes of causal attri…Repairing the Damage: The Effect of Price Knowledge and Gender on Auto Repair Price Quotes (2016)Repairing the Damage: The Eff…Pricing strategy & practice (2015)Pricing strategy & practiceMeta-analysis selection bias in marketing research (2014)Meta-analysis selection bias …The impact of national brand introductions on hard-discounter image and share-of-wallet (2013)The impact of national brand …Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision Time Pressure (2013)Effectiveness of Exaggerated …Measuring reference price perceptions for new product categories: which measure is best? (2007)Measuring reference price per…The role of promotions and other factors affecting overall store price image in Latin America (2006)The role of promotions and ot…Le jugement comparatif des prix par le consommateur (2004)Le jugement comparatif des pr…Consumer Response to Retailers’ Use of Partially Comparative Pricing (2004)Consumer Response to Retailer…Interrelationships and distinct effects of internal reference prices on perceived expensiveness and demand (2003)Interrelationships and distin…Applications of Meta-Analysis for Marketing and Public Policy: A Review (2001)Applications of Meta-Analysis…The Role of Brand Familiarity in Internal Reference Price Formation: An Accessibility-Diagnosticity Perspective (2000)The Role of Brand Familiarity…Le prix de référence : Un concept polymorphe (2000)Le prix de référence : Un con…Advertised Reference Price Effects on Consumer Price Estimates, Value Perception, and Search Intention (2000)Advertised Reference Price Ef…The role of mood in price promotions (1998)The role of mood in price pro…Deception in retailer high-low pricing: A “rule of reason” approach (1994)Deception in retailer high-lo…A Theory of Social Comparison Processes (1954)The Psychology of Interpersonal Relations. 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(2003)Calculating and reporting effect sizes to facilitate cumulative science: a practical primer for t-tests and ANOVAs (2013)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Customer value: The next source for competitive advantage (1997)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)A meta-analytic test of intergroup contact theory. (2006)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 1991Meta-Analytic Procedures for Social Research4,635 cited
  • 1994Meta-Analytic Procedures for Social Research.4,249 cited
  • 1973The processes of causal attribution.4,031 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 1984Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis612 cited
  • 1988The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search489 cited
  • 1982On the External Validity of Experiments in Consumer Research471 cited
  • 1991Contextual Effects of Reference Prices in Retail Advertisements371 cited
  • 1989Contextual Influences on Perceptions of Merchant-Supplied Reference Prices365 cited
  • 1981Consumer Perceptions of Comparative Price Advertisements

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341 cited
  • 1981Statistical Power and Effect Size in Marketing Research270 cited
  • Cited by

    • 2016Repairing the Damage: The Effect of Price Knowledge and Gender on Auto Repair Price Quotes63 cited
    • 2003Interrelationships and distinct effects of internal reference prices on perceived expensiveness and demand61 cited
    • 2013Effectiveness of Exaggerated Advertised Reference Prices: The Role of Decision Time Pressure56 cited
    • 2014Meta-analysis selection bias in marketing research54 cited
    • 1994Deception in retailer high-low pricing: A “rule of reason” approach52 cited
    • 2001Applications of Meta-Analysis for Marketing and Public Policy: A Review45 cited
    • 2000Advertised Reference Price Effects on Consumer Price Estimates, Value Perception, and Search Intention39 cited
    • 2006The role of promotions and other factors affecting overall store price image in Latin America36 cited
    • 2015Pricing strategy & practice36 cited
    • 2000Le prix de référence : Un concept polymorphe32 cited
    • 2004Consumer Response to Retailers’ Use of Partially Comparative Pricing31 cited
    • 2004Le jugement comparatif des prix par le consommateur30 cited
    • 1998The role of mood in price promotions30 cited
    • 2000The Role of Brand Familiarity in Internal Reference Price Formation: An Accessibility-Diagnosticity Perspective26 cited
    • 2007Measuring reference price perceptions for new product categories: which measure is best?26 cited
    • 2013The impact of national brand introductions on hard-discounter image and share-of-wallet25 cited