Magazine Advertising Layout and Design: 1932–1982

Florence G. Feasley · Elnora W. Stuart

31 citations0/0 files storedJournal of Advertising

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Graphic Design and Typography American History and Culture Advertising and Communication Studies

Abstract

In looking at magazines of fifty years ago, or even those of more recent vintage, it is obvious that there is a different look to the advertisements. This study uses a content analysis of both individual layout components and overall layout type to examine the evolution of the graphics of magazine advertising. Results point to trends during the fifty-year period and suggest the need for a new category of layout design.

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1966The Measurement of Advertising Involvement 1984Contemporary Advertising 1984Advertising, the uneasy persuasion 1986Ogilvy on Advertising 1985Creative strategy in advertising 1980Form versus Content in Predicting Starch Scores 1949Magazines in the United States

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