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Magazine Advertising Layout and Design: 1932–1982
7 references·4 citing·42 second hop
Magazine Advertising Layout and Design: 1932–1982 (1987)Magazine Advertising Layout and Design: 1…Ogilvy on Advertising (1986)Ogilvy on AdvertisingCreative strategy in advertising (1985)Creative strategy in advertis…Contemporary Advertising (1984)Contemporary AdvertisingAdvertising, the uneasy persuasion (1984)Advertising, the uneasy persu…Form versus Content in Predicting Starch Scores (1980)Form versus Content in Predic…The Measurement of Advertising Involvement (1966)The Measurement of Advertisin…Magazines in the United States (1949)Magazines in the United StatesA Τypology of Minimalism in Advertising (2017)A Τypology of Minimalism in A…Print advertising: White space (2011)Print advertising: White spaceA SAS MACRO for Calculating Intercoder Agreement in Content Analysis (1993)A SAS MACRO for Calculating I…Business-to-Business Advertising: Which Layout Style Works Best? (1992)Business-to-Business Advertis…The Information Processing of Pictures in Print Advertisements (1983)Advertising the American Dream (1985)The conquest of cool: business culture, counterculture, and the rise of hip consumerism (1998)The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification (2017)Heading the Right Way? The Influence of Motion Direction in Advertising on Brand Trust (2020)Will a green color and nature images make consumers pay more for a green product? (2021)A Coefficient of Agreement for Nominal Scales (1960)Measuring nominal scale agreement among many raters. (1971)Indexing reliability for condition survey data (2007)Computer Self‐Efficacy and Motivation to Learn in a Self‐Directed Online Course (2009)What Makes a Super Bowl Ad Super? Five-Act Dramatic Form Affects Consumer Super Bowl Advertising Ratings (2014)Content Analysis: An Introduction to Its Methodology (2019)A Model for Predictive Measurements of Advertising Effectiveness (1961)The Hypothesis of a Hierarchy of Effects: A Partial Evaluation (1966)More on Content Analysis in Consumer Research (1977)A Knowledge-Based System for Advertising Design (1990)Affect, Reason, and Persuasion Advertising Strategies That Predict Affective and Analytic-Cognitive Responses (1995)CROSS-CULTURAL COMPARISONS OF INTERACTIVITY ON CORPORATE WEB SITES: The United States, the United Kingdom, Japan, and South Korea (2005)Confessions of an Advertising Man (1964)The Effectiveness of Industrial Print Advertisements across Product Categories (1980)Creative advertising: Theory and practice (1986)Business-to-business advertising: What are the dimensions of an effective print ad? (1995)Selling the Niche: A Qualitative Content Analysis of Cable Network Business-to-Business Advertising (2004)Checking the Pulse of Print Media (2011)Advertising and Audience Offense: The Role of Intentional Humor (2007)Generations X and Y Attitude towards Controversial Advertising (2012)IMPORTANCE OF CREATIVE ADVERTISING AND MARKETING ACCORDING TO UNIVERSITY STUDENTS’ PERSPECTIVE (2014)The Social Meaning of Money: "Special Monies" (1989)Autonomy, Vulnerability, Recognition, and Justice (2005)The citizen-consumer hybrid: ideological tensions and the case of Whole Foods Market (2007)Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior (1995)The development of a scale to measure perceived corporate credibility (2001)Encyclopedia of Creativity (2020)A Republican Literature: A Study of Magazine Reading and Readers in Late Eighteenth-Century New York (1988)Eyes Wide Shut and the Cultural Poetics of Eighteenth-Century Periodical Literature (2002)"New Films in Story Form": Movie Story Magazines and Spectatorship (2003)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited (1997)Oracles on “Advertising”: Searching for a Definition (2002)
this work references cited by second hop

References

  • 1966The Measurement of Advertising Involvement464 cited
  • 1984Contemporary Advertising435 cited
  • 1984Advertising, the uneasy persuasion419 cited
  • 1986Ogilvy on Advertising315 cited
  • 1985Creative strategy in advertising108 cited
  • 1980Form versus Content in Predicting Starch Scores100 cited
  • 1949Magazines in the United States53 cited

Cited by

  • 2011Print advertising: White space46 cited
  • 1993A SAS MACRO for Calculating Intercoder Agreement in Content Analysis34 cited
  • 1992Business-to-Business Advertising: Which Layout Style Works Best?33 cited
  • 2017A Τypology of Minimalism in Advertising11 cited

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