SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
An Experimental Investigation of the Documentation of Advertising Claims
16 references·8 citing·29 second hop
An Experimental Investigation of the Documentation of Advertising Claims (1983)An Experimental Investigation of the Docu…Involvement: a Potentially Important Mediator of Consumer Behavior (1979)Involvement: a Potentially Im…Low-Commitment Consumer Behavior (1976)Low-Commitment Consumer Behav…Advertising Management (1976)Advertising ManagementAdvertising as Information (1974)Advertising as InformationThe Effectiveness of Using the Tax System to Curb Inflationary Collective Bargains: An Analysis of the Wallich-Weintraub Plan (1973)The Effectiveness of Using th…Statistical Principles in Experimental Design, 2nd Edition. (1973)Statistical Principles in Exp…Free Competition and the Optimal Amount of Fraud (1973)Free Competition and the Opti…The Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorDifferential Involvement With Products and Issues: an Exploratory Study (1971)Differential Involvement With…Information and Consumer Behavior (1970)Information and Consumer Beha…The Measurement of Advertising Involvement (1966)The Measurement of Advertisin…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…Statistical Principles in Experimental Design. (1963)Statistical Principles in Exp…The strategy of desire (1960)The strategy of desirePsychological Dimensions of Consumer Decision (1960)Psychological Dimensions of C…The Measurement of Meaning (1957)The Measurement of MeaningThe arithmetic complexity of online grocery shopping: the moderating role of product pictures (2019)The arithmetic complexity of …A Review of the Literature on Advertising Regulation (2012)A Review of the Literature on…Product type and consumers’ perception of online consumer reviews (2011)Product type and consumers’ p…Effects of product quality certification on quality perceptions of stores' own brands (2011)Effects of product quality ce…Does Consumer Believe on Advertisers? The Evaluation of Advertising Skepticism in India and China (2011)Does Consumer Believe on Adve…The impact of word-of-mouth communication on attribute evaluation (2009)The impact of word-of-mouth c…The effects of alternative information availability on consumer decision strategies for professional services (1997)The effects of alternative in…The Economics of Information: An Empirical Approach to Nelson's Search-Experience Framework (1990)The Economics of Information:…Crime and Punishment: An Economic Approach (1968)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)A Path Analytic Model of the Relationships between Involvement, Psychological Commitment, and Loyalty (1998)AN INTEGRATIVE MODEL OF TOURISTS’ INFORMATION SEARCH BEHAVIOR (2004)The value of participation in virtual consumer communities on brand loyalty (2006)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Attitudinal effects of mere exposure. (1968)Measuring emotion: The self-assessment manikin and the semantic differential (1994)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)The Evolution of Cooperation (1981)The Role of Market Forces in Assuring Contractual Performance (1981)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Measuring change over time: Assessing the usefulness of evaluative instruments (1987)Sex differences in human mate preferences: Evolutionary hypotheses tested in 37 cultures (1989)Combining effect size estimates in meta-analysis with repeated measures and independent-groups designs. (2002)On the Design of Choice Experiments Involving Multifactor Alternatives (1974)Informational and Normative Social Influence in Buyer Behavior (1975)Estimating Sleep Patterns with Activity Monitoring in Children and Adolescents: How Many Nights Are Necessary for Reliable Measures? (1999)
this work references cited by second hop

References

  • 1957The Measurement of Meaning9,430 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 1973Free Competition and the Optimal Amount of Fraud3,943 cited
  • 1974Advertising as Information3,430 cited
  • 1971The Theory of Buyer Behavior2,797 cited
  • 1963Statistical Principles in Experimental Design.1,889 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1973Statistical Principles in Experimental Design, 2nd Edition.548 cited
  • 1966The Measurement of Advertising Involvement464 cited
  • 1979Involvement: a Potentially Important Mediator of Consumer Behavior327 cited
  • 1976Advertising Management196 cited
  • 1976Low-Commitment Consumer Behavior192 cited
  • 1973The Effectiveness of Using the Tax System to Curb Inflationary Collective Bargains: An Analysis of the Wallich-Weintraub Plan190 cited
  • 1960The strategy of desire143 cited
  • 1971Differential Involvement With Products and Issues: an Exploratory Study121 cited
  • 1960Psychological Dimensions of Consumer Decision115 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Cited by

  • 2009The impact of word-of-mouth communication on attribute evaluation138 cited
  • 2011Product type and consumers’ perception of online consumer reviews133 cited
  • 1990The Economics of Information: An Empirical Approach to Nelson's Search-Experience Framework25 cited
  • 2019The arithmetic complexity of online grocery shopping: the moderating role of product pictures20 cited
  • 2011Effects of product quality certification on quality perceptions of stores' own brands10 cited
  • 2012A Review of the Literature on Advertising Regulation9 cited
  • 1997The effects of alternative information availability on consumer decision strategies for professional services9 cited
  • 2011Does Consumer Believe on Advertisers? The Evaluation of Advertising Skepticism in India and China7 cited