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Professional Accountancy Firms and Marketing
10 references·1 citing·36 second hop
Professional Accountancy Firms and Marketing (1990)Professional Accountancy Firms and Market…International Journal of Bank Marketing (1990)International Journal of Bank…Marketing Organisation in the UK Financial Services Industry (1989)Marketing Organisation in the…The Status Quo of the Marketing Organisation in UK Retailing: A Neglected Phenomenon (1988)The Status Quo of the Marketi…The role and function of the chief marketing executive and the marketing department: A study of medium‐sized companies in the UK (1986)The role and function of the …Firm and Industry Effects of Advertising Accountancy Services (1985)Firm and Industry Effects of …Effective marketing for professional services. (1985)Effective marketing for profe…Advertising in the Professions: The Critical Issues (1977)Advertising in the Profession…Marketing Professional Services (1969)Marketing Professional Servic…Marketing Organization in British Manufacturing Firms (1968)Marketing Organization in Bri…Have Manufacturing Firms Adopted the Marketing Concept? (1965)Have Manufacturing Firms Adop…Consumers' Attitudes Towards Professional Advertising in Hong Kong (1997)Consumers' Attitudes Towards …Power in organizations (1981)Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's framework (1993)The Thought Worlds of Marketing and Sales: Which Differences Make a Difference? (2007)Organizing for Marketing Excellence (2016)Consumer Choice (1983)The Marketing of Professional Services (1984)Communication Strategies and the Accountancy Profession: An Empirical Study (1986)A Comparison of Advertising Practices within the Accounting Profession (1989)Management Buy-Outs (1989)Competitive Orientations in Professional Services (1995)Coefficient Alpha and the Internal Structure of Tests (1951)An appraisal of the marketing development in engineering consultancy firms (1991)An Exploratory Study of Market Orientation in the U.K. Consulting Engineering Profession (1991)Sales and marketing resistance to Key Account Management implementation: An ethnographic investigation (2014)The Marketing Budgeting Process: Marketing Management Implications (1987)The Internationalisation Process in Retailing (1995)Market orientation in UK multiple retail companies: nature and pattern (1997)International retail research: focus, methodology and conceptual development (2010)The Effect of Advertising on the Price of Eyeglasses (1972)Consumer Response to Advertisements for Legal Services: An Empirial Analysis (1980)Referrals between professional service providers (1987)The marketization of accountancy (2015)Customer orientation and buyer satisfaction: The malaysian housing market (1996)Marketing Organization: An Integrative Framework of Dimensions and Determinants (1998)Fundamental Changes in Marketing Organization: The Movement toward a Customer-Focused Organizational Structure (2000)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Developing a market orientation: An organizational strategy perspective (1992)Market Orientation: Antecedents and Consequences (1993)Customers’ Intention and Adoption of Telebanking in Jordan (2016)MODIFIED SERVQUAL MODEL AND EFFECTS OF CUSTOMER ATTITUDE AND TECHNOLOGY ON CUSTOMER SATISFACTION IN BANKING INDUSTRY: MEDIATION, MODERATION AND CONDITIONAL PROCESS ANALYSIS (2017)Using a technology acceptance model to determine factors influencing continued usage of mobile money service transactions in Ghana (2023)Direct mail response factors for an industrial service (1985)Do Service Professionals Accept the Marketing Concept? (2001)A Gap Analysis of Professional Service Quality (1989)Critical Service Encounters: The Employee's Viewpoint (1994)Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures (2010)
this work references cited by second hop

References

  • 1985Effective marketing for professional services.148 cited
  • 1965Have Manufacturing Firms Adopted the Marketing Concept?115 cited
  • 1986The role and function of the chief marketing executive and the marketing department: A study of medium‐sized companies in the UK83 cited
  • 1990International Journal of Bank Marketing63 cited
  • 1977Advertising in the Professions: The Critical Issues40 cited
  • 1988The Status Quo of the Marketing Organisation in UK Retailing: A Neglected Phenomenon29 cited
  • 1968Marketing Organization in British Manufacturing Firms25 cited
  • 1989Marketing Organisation in the UK Financial Services Industry20 cited
  • 1969Marketing Professional Services18 cited
  • 1985Firm and Industry Effects of Advertising Accountancy Services9 cited

Cited by

  • 1997Consumers' Attitudes Towards Professional Advertising in Hong Kong6 cited

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