References

• 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
• 1985Mental Accounting and Consumer Choice4,875 cited
• 1981Consumer behavior and marketing action1,396 cited
• 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
• 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
• 1998Determining Where to Shop: Fixed and Variable Costs of Shopping590 cited
• 1996Exploratory consumer buying behavior: Conceptualization and measurement586 cited
• 1989The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping585 cited
• 2000Consumer Response to Stockouts514 cited
• 1998Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction426 cited
• 1986Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data411 cited
• 2001Reducing Assortment: An Attribute-Based Approach394 cited
• 1998Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction369 cited
• 2000Towards understanding consumer response to stock-outs320 cited
• 1987