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Choosing an Endorser for a Women’s Sporting Event: The Interaction of Attractiveness and Expertise

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References

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1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep

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1,309 cited

1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,266 cited

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2012Arrest Record or Openly Gay: The Impact of Athletes’ Personal Lives on Endorser Effectiveness15 cited