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Customer segmentation and strategy development based on customer lifetime value: A case study

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References

2000Marketing management: analysis. planning. implementation and control6,649 cited
2002Customer lifetime value research in marketing: A review and future directions583 cited
1997Customer lifetime valuation to support marketing decision making487 cited
1997Advertising communications & promotion management429 cited
2003An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry411 cited

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2015Integrating multi-criteria decision making and clustering for business customer segmentation92 cited

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2011Segmentation of telecom customers based on customer value by decision tree model71 cited

2017Does country-of-origin brand personality generate retail customer lifetime value? A Big Data analytics approach71 cited