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A theory-based measure of acculturation: The shortened cultural life style inventory
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A theory-based measure of acculturation: The shortened cultural life style inventory (2008)A theory-based measure of acculturation: …Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities (2006)Human Brands: Investigating A…Postassimilationist Ethnic Consumer Research: Qualifications and Extensions (2005)Postassimilationist Ethnic Co…The Material Values Scale: Measurement Properties and Development of a Short Form (2004)The Material Values Scale: Me…Developing and validating measures of facets of customer-based brand equity (2003)Developing and validating mea…“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion (2001)“I” Seek Pleasures and “We” A…Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes (2000)Accessibility Or Diagnosticit…Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants (1994)Atravesando Fronteras/Border …A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness (1994)A Tale of Two Cities: Distinc…A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness (1994)A Tale of Two Cities: Distinc…Ethnic identity in adolescents and adults: Review of research. (1990)Ethnic identity in adolescent…An Empirical Scale to Measure Type and Degree of Acculturation in Mexican American Adolescents and Adults (1989)An Empirical Scale to Measure…Acculturation and mental health. 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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
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  • 1989An Empirical Scale to Measure Type and Degree of Acculturation in Mexican American Adolescents and Adults

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287 cited
  • 2000Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes272 cited
  • 1994A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness226 cited
  • Cited by

    • 2017Impact of frontline service employees’ acculturation behaviors on customer satisfaction and commitment in intercultural service encounters44 cited
    • 2012The four faces of the Hispanic consumer: An acculturation-based segmentation39 cited
    • 2020Acculturation and apparel store loyalty among immigrants in Western countries36 cited
    • 2013How consumer acculturation influences interpersonal trust32 cited
    • 2015Crossing the cultural divide through bilingual advertising: The moderating role of brand cultural symbolism31 cited
    • 2016Learning to navigate the American retail servicescape: Online forums as consumer acculturation platforms and consumer gift systems23 cited
    • 2013The acculturation of international residential tourists and their shopping behaviours21 cited
    • 2013Multicultural markets and acculturation: implications for service firms20 cited
    • 2012Exploring the role of acculturation in brand choice: A new perspective for targeting Indians living in the United Kingdom19 cited
    • 2022Ethnic identity‐based motivation: A model emergent from US Hispanic consumers12 cited