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Relationship Selling: The Personalization of Relationship Marketing · Study

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ArticleRelationship Selling: The Personalization of Relationship Marketing

Donald W. Jackson1994

Article1994

Relationship Selling: The Personalization of Relationship Marketing

Donald W. Jackson

34 citations·0/0 files stored·Asia-Australia Marketing Journal

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1987Developing Buyer-Seller Relationships 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective 1973Marketing Management: Analysis, Planning and Control 1987Social Ties and Word-of-Mouth Referral Behavior 1992Marketing Services: Competing Through Quality 1986Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness 1985How industrial salespeople gain customer trust

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2017The effect of externalities on adoption of social customer relationship management (SCRM)

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Details

Year1994

Typearticle

Published1994-08-01

VenueAsia-Australia Marketing Journal

ISSN-L1320-1646

Languageen

Citations34

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/s1320-1646(94)70277-x

openalex_workW2076400950

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