SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Relationship Selling: The Personalization of Relationship Marketing
14 references·4 citing·43 second hop
Relationship Selling: The Personalization of Relationship Marketing (1994)Relationship Selling: The Personalization…Sales and Marketing Management (2007)Sales and Marketing ManagementServicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …Selling and Sales Management in Action: The Use of Insight Coaching to Improve Relationship Selling (1992)Selling and Sales Management …Marketing's new paradigms: What's really happening out there (1992)Marketing's new paradigms: Wh…Marketing Services: Competing Through Quality (1992)Marketing Services: Competing…Aftermarketing: how to keep customers for life through relationship marketing (1992)Aftermarketing: how to keep c…Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Relationship Quality in Servi…Developing and protecting profitable customer relationships (1989)Developing and protecting pro…Social Ties and Word-of-Mouth Referral Behavior (1987)Social Ties and Word-of-Mouth…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness (1986)Knowledge, Motivation, and Ad…How industrial salespeople gain customer trust (1985)How industrial salespeople ga…Selling: The Personal Force in Marketing (1977)Selling: The Personal Force i…Marketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…The effect of externalities on adoption of social customer relationship management (SCRM) (2017)The effect of externalities o…Power shifts and relationship quality improvement of producer–retailer green channel dyads under government intervention (2015)Power shifts and relationship…Socially shaping supply chain integration through learning (2010)Socially shaping supply chain…Online banking in India: An approach to establish CRM (2010)Online banking in India: An a…Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)The Commitment-Trust Theory of Relationship Marketing (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)Atmospherics as a Marketing Tool (1974)Breaking Free from Product Marketing (1977)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Trust and TAM in Online Shopping: An Integrated Model1 (2003)A Path Goal Theory of Leader Effectiveness (1971)Markets, Bureaucracies, and Clans (1980)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Learning Orientation, Working Smart, and Effective Selling (1994)The effects of perceived co-worker involvement and supervisor support on service provider role stress, performance and job satisfaction (1996)To Empower or Not to Empower Your Sales Force? An Empirical Examination of the Influence of Leadership Empowerment Behavior on Customer Satisfaction and Performance. (2005)Exchange and Power in Social Life. (1965)The processes of causal attribution. (1973)Customer Trust in the Salesperson (1999)Consumers' trust of salesperson and manufacturer: an empirical study (2001)Antecedents and consequences of relationship quality in hotel industry (2002)Technology Diffusion: An Empirical Test of Competitive Effects (1989)Dependence, Trust, and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations: Implications for Managing Global Marketing Operations (2001)Effect of Ethical Climate on Turnover Intention: Linking Attitudinal- and Stress Theory (2007)Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)The effect of market orientation on buyer–seller relationship satisfaction (2003)Service quality and customer retention: building long‐term relationships (2004)Maintaining a committed online customer: A study across search-experience-credence products (2005)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)Linking Organizational Resources and Work Engagement to Employee Performance and Customer Loyalty: The Mediation of Service Climate. (2005)
this work references cited by second hop

References

  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
  • 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1987Social Ties and Word-of-Mouth Referral Behavior2,389 cited
  • 1992Marketing Services: Competing Through Quality2,178 cited
  • 1986Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness1,227 cited
  • 1985How industrial salespeople gain customer trust402 cited
  • 2007Sales and Marketing Management382 cited
  • 1989Developing and protecting profitable customer relationships240 cited
  • 1992Aftermarketing: how to keep customers for life through relationship marketing177 cited
  • 1992Marketing's new paradigms: What's really happening out there111 cited
  • 1992Selling and Sales Management in Action: The Use of Insight Coaching to Improve Relationship Selling76 cited
  • 1977Selling: The Personal Force in Marketing30 cited

Cited by

  • 2015Power shifts and relationship quality improvement of producer–retailer green channel dyads under government intervention

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

33 cited
  • 2010Online banking in India: An approach to establish CRM26 cited
  • 2010Socially shaping supply chain integration through learning18 cited
  • 2017The effect of externalities on adoption of social customer relationship management (SCRM)11 cited