DOES COMPETITIVE STRATEGY WORK FOR SMALL BUSINESS?

Alan M. Rugman · Alain C. Verbeke

47 citations0/0 files storedJournal of Small Business & Entrepreneurship

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Business Strategies and Innovation Strategic Planning and Analysis Business Strategy and Innovation

Abstract

The hypothesis is that the theory of competitive strategy developed by Michael E. Porter (1) is not useful as a strategic planning tool in small business. In small and medium-sized firms, the choice between overall cost leadership, overall differentiation and focus is really not an issue, since these firms only have the focus option. A new framework is introduced to allow small firms to classify themselves and their competitors as one of four generic firm types: prospector, defender, analyzer or reactor. An application of this framework to the Canadian electrical distribution industry is discussed.

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1978Organizational Strategy, Structure, and Process 1963Strategy and Structure: Chapters in the History of Industrial Enterprise.1962Strategy and Structure: Chapters in the History of the American Industrial Enterprise 1978Strategy formulation : analytical concepts 1983The Entrepreneur: An Economic Theory.1997COMPETITIVE STRATEGY

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