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Destination competitiveness and museum marketing strategies: an emerging issue in the Italian context
16 references·5 citing·41 second hop
Destination competitiveness and museum marketing strategies: an emerging issue in the Italian context (2010)Destination competitiveness and museum ma…Strategic Marketing for Non Profit Organizations (2017)Strategic Marketing for Non P…The Museum Experience (2016)The Museum ExperienceTourism destination competitiveness: a quantitative approach (2004)Tourism destination competiti…From city marketing to city branding: Towards a theoretical framework for developing city brands (2004)From city marketing to city b…The competitive destination: a sustainable tourism perspective (2003)The competitive destination: …Destination Competitiveness: Determinants and Indicators (2003)Destination Competitiveness: …Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Country as brand, product, an…The destination product and its impact on traveller perceptions (2000)The destination product and i…Can Museums be All Things to All People?: Missions, Goals, and Marketing's Role (2000)Can Museums be All Things to …Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000 (1998)Selling Places: The Marketing…Cultural tourism and business opportunities for museums and heritage sites (1995)Cultural tourism and business…Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes (1994)Meaningful Brands from Meanin…STRATEGIC ALLIANCE STRUCTURING: A GAME THEORETIC AND TRANSACTION COST EXAMINATION OF INTERFIRM COOPERATION. (1993)STRATEGIC ALLIANCE STRUCTURIN…Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations (1993)Marketing Places: Attracting …The New Institutionalism in Organizational Analysis (1991)The New Institutionalism in O…Cultural roots of economic performance: A research noteA (1991)Cultural roots of economic pe…The location of airport an added value to improve the number of visitors at US museums (2023)The location of airport an ad…Posicionamiento de los atributos de marca en los museos universitarios de la ciudad de Puebla, México en función de su atractivo cultural (2022)Posicionamiento de los atribu…Strategies for Increasing Visitors’ Interaction: The Case of Virtual Museum and Exhibitions (2021)Strategies for Increasing Vis…Exploring the Financial Strategies of Private Museums: The Case of the Opera di Santa Maria del Fiore in Florence (2021)Exploring the Financial Strat…Local art museums and visitors: audience and attendance development. 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References

  • 1991The New Institutionalism in Organizational Analysis7,908 cited
  • 1993STRATEGIC ALLIANCE STRUCTURING: A GAME THEORETIC AND TRANSACTION COST EXAMINATION OF INTERFIRM COOPERATION.2,695 cited
  • 2003The competitive destination: a sustainable tourism perspective2,309 cited
  • 2003Destination Competitiveness: Determinants and Indicators1,958 cited
  • 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
  • 1993Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations1,556 cited
  • 2004From city marketing to city branding: Towards a theoretical framework for developing city brands1,313 cited
  • 2000The destination product and its impact on traveller perceptions966 cited
  • 2016The Museum Experience935 cited
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  • 1995Cultural tourism and business opportunities for museums and heritage sites738 cited
  • 1991Cultural roots of economic performance: A research noteA517 cited
  • 1998Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000484 cited
  • 1994Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes

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445 cited
  • 2000Can Museums be All Things to All People?: Missions, Goals, and Marketing's Role274 cited
  • Cited by

    • 2023The location of airport an added value to improve the number of visitors at US museums27 cited
    • 2011Local art museums and visitors: audience and attendance development. Theoretical requirements and empirical evidence5 cited
    • 2021Strategies for Increasing Visitors’ Interaction: The Case of Virtual Museum and Exhibitions5 cited
    • 2021Exploring the Financial Strategies of Private Museums: The Case of the Opera di Santa Maria del Fiore in Florence4 cited
    • 2022Posicionamiento de los atributos de marca en los museos universitarios de la ciudad de Puebla, México en función de su atractivo cultural3 cited