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How bureaucrats and bean counters strangled General Motors by killing its brands
16 references·0 citing·43 second hop
How bureaucrats and bean counters strangled General Motors by killing its brands (2010)How bureaucrats and bean counters strangl…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects (2008)Negative Spillover in Brand P…Innovation: Brand it or Lose it (2007)Innovation: Brand it or Lose …Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…Does brand trust matter to brand equity? (2005)Does brand trust matter to br…Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both? (2002)Getting Return on Quality: Re…Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies (2001)Do We Really Know how Consume…A Cross-Functional Approach to Evaluating Multiple Line Extensions for Assembled Products (2001)A Cross-Functional Approach t…Managing Brands for the Long Run: Brand Reinforcement and Revitalization Strategies (1999)Managing Brands for the Long …How Brand Names Affect the Demand for Twin Automobiles (1998)How Brand Names Affect the De…Brand Equity and Vertical Product Line Extent (1998)Brand Equity and Vertical Pro…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…My years with General Motors (1964)My years with General MotorsThe language-as-fixed-effect fallacy: A critique of language statistics in psychological research (1973)Consumer Evaluations of Brand Extensions (1990)Advances in Consumer Research (1992)Consumer attitude toward brand extensions: an integrative model and research propositions (2003)Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions (2008)Customer Reactions to Emotional Labor: the Roles of Employee Acting Strategies and Customer Detection Accuracy (2009)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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(1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Developing and validating a multidimensional consumer-based brand equity scale (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Structuring of Organizations (1989)A Historical Comparison of Resource-Based Theory and Five Schools of Thought Within Industrial Organization Economics: Do We Have a New Theory of the Firm? (1991)Social Skill and the Theory of Fields (2001)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)
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References

  • 2019Diffusion of Innovations 137,320 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
  • 1964My years with General Motors977 cited
  • 2005Does brand trust matter to brand equity?892 cited
  • 2002Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?645 cited
  • 2001Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies386 cited
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  • 2008Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects244 cited
  • 1998Brand Equity and Vertical Product Line Extent227 cited
  • 2007Innovation: Brand it or Lose it209 cited
  • 1998How Brand Names Affect the Demand for Twin Automobiles140 cited

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  • 2001A Cross-Functional Approach to Evaluating Multiple Line Extensions for Assembled Products127 cited
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