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University Image:
12 references·16 citing·34 second hop
University Image: (1995)University Image:The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)The magical number seven, plu…Introduction to organizational behavior (1991)Introduction to organizationa…Country Image: Halo or Summary Construct? (1989)Country Image: Halo or Summar…Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Consumer Knowledge: Effects o…Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective (1985)Assessing the Impact of Count…Information Accessibility as a Moderator of Consumer Choice (1983)Information Accessibility as …Country-of-Origin Effects on Product Evaluations (1982)Country-of-Origin Effects on …Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis (1980)Effects of Prior Knowledge an…An Information Processing Theory of Consumer Choice (1979)An Information Processing The…Marketing Research: Methodological Foundations (1977)Marketing Research: Methodolo…The Influence of Price Differences and Brand Familiarity on Brand Preferences (1976)The Influence of Price Differ…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Determinant Factors of SDG Disclosure in the University Context (2022)Determinant Factors of SDG Di…Examining the relationship between brand equity dimensions and university brand equity (2020)Examining the relationship be…A pragmatic model of student satisfaction: a viewpoint of private higher education (2019)A pragmatic model of student …Reputation von Hochschulen (2018)Reputation von HochschulenDevelopment of a model to analyze HEI image: a case based on a private and a public university (2017)Development of a model to ana…Factors contributing to university image: the postgraduate students’ points of view (2015)Factors contributing to unive…How branding process activities impact brand equity within Higher Education Institutions (2014)How branding process activiti…Does Reputation Matter? Case Study of Undergraduate Choice at a Premier University (2013)Does Reputation Matter? Case …Beyond service attributes: do personal values matter? (2011)Beyond service attributes: do…‘The best education in the world’: reality, repetition or cliché? International students' reasons for choosing an English university (2011)‘The best education in the wo…The ‘Inside-out’ and ‘Outside-in’ Approaches on Students’ Perceived Service Quality: An Empirical Evaluation (2010)The ‘Inside-out’ and ‘Outside…Tertiary education: an investigation of location selection criteria and preferences by international students – The case of two Australian universities (2010)Tertiary education: an invest…Marketing the Institution to Prospective Students – A Review of Brand (Reputation) Management in Higher Education (2010)Marketing the Institution to …International Students’ Choice Behavior for Higher Education at Malaysian Private Universities (2010)International Students’ Choic…Educational value: how students choose university (2010)Educational value: how studen…Assessing the Impact of University Reputation on Stakeholder Intentions (2009)Assessing the Impact of Unive…The nature and measurement of meaning. (1952)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)A review and meta-analysis of country-of-origin research (1999)The Theory of Buyer Behavior (1971)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)On the Evaluation of Structural Equation Models (1988)A model of destination image formation (1999)Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Destination image (2002)Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective (1989)Conceptual model of the quality perception process (1990)Measuring a multi-dimensional construct: Country image (1993)Advances in Consumer Research (2025)Turnover functionality versus turnover frequency: A note on work attitudes and organizational effectiveness. (1986)The impact of technological support on groups: An assessment of the empirical research (1989)Threat, cohesion, and group effectiveness: Testing a social identity maintenance perspective on groupthink. (1992)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Adaptive strategy selection in decision making. 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this work references cited by second hop

References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1994The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,161 cited
  • 1977Marketing Research: Methodological Foundations4,351 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1982Country-of-Origin Effects on Product Evaluations1,819 cited
  • 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis1,344 cited
  • 1989Country Image: Halo or Summary Construct?1,310 cited
  • 1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments1,106 cited
  • 1985Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective714 cited
  • 1991Introduction to organizational behavior233 cited
  • 1976The Influence of Price Differences and Brand Familiarity on Brand Preferences181 cited
  • 1983Information Accessibility as a Moderator of Consumer Choice167 cited

Cited by

  • 2010International Students’ Choice Behavior for Higher Education at Malaysian Private Universities121 cited
  • 2010Educational value: how students choose university99 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2011Beyond service attributes: do personal values matter?99 cited
  • 2011‘The best education in the world’: reality, repetition or cliché? International students' reasons for choosing an English university97 cited
  • 2019A pragmatic model of student satisfaction: a viewpoint of private higher education94 cited
  • 2013Does Reputation Matter? Case Study of Undergraduate Choice at a Premier University77 cited
  • 2014How branding process activities impact brand equity within Higher Education Institutions75 cited
  • 2010Tertiary education: an investigation of location selection criteria and preferences by international students – The case of two Australian universities72 cited
  • 2015Factors contributing to university image: the postgraduate students’ points of view68 cited
  • 2022Determinant Factors of SDG Disclosure in the University Context67 cited
  • 2020Examining the relationship between brand equity dimensions and university brand equity64 cited
  • 2009Assessing the Impact of University Reputation on Stakeholder Intentions64 cited
  • 2010Marketing the Institution to Prospective Students – A Review of Brand (Reputation) Management in Higher Education62 cited
  • 2017Development of a model to analyze HEI image: a case based on a private and a public university49 cited
  • 2010The ‘Inside-out’ and ‘Outside-in’ Approaches on Students’ Perceived Service Quality: An Empirical Evaluation48 cited
  • 2018Reputation von Hochschulen48 cited