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Manufacturer Trade Deals and Retail Price Promotions
11 references·16 citing·38 second hop
Manufacturer Trade Deals and Retail Price Promotions (1990)Manufacturer Trade Deals and Retail Price…The Effects of Brand Loyalty on Competitive Price Promotional Strategies (1990)The Effects of Brand Loyalty …On the Theory of Infinitely Repeated Games with Discounting (1988)On the Theory of Infinitely R…Competitive Promotional Strategies (1988)Competitive Promotional Strat…Promoter: An Automated Promotion Evaluation System (1987)Promoter: An Automated Promot…A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…Salesforce Compensation Plans: An Agency Theoretic Perspective (1985)Salesforce Compensation Plans…The Evolution of Cooperation. (1984)The Evolution of Cooperation.A Price Discrimination Theory of Coupons (1984)A Price Discrimination Theory…Defensive Marketing Strategies (1983)Defensive Marketing StrategiesA Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables (1981)A Theoretical and Empirical E…A Model of Sales. (1980)A Model of Sales.Behavior-Based Pricing in Marketing Channels (2017)Behavior-Based Pricing in Mar…National Brand's Response to Store Brands: Throw In the Towel or Fight Back? (2013)National Brand's Response to …Conflict Management and Outcomes in Franchise Relationships: The Role of Regulation (2013)Conflict Management and Outco…Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects (2010)Private Label Vendor Selectio…Optimal Pricing and Rebate Strategies in a Two‐Level Supply Chain (2009)Optimal Pricing and Rebate St…Findings—Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants (2009)Findings—Retailer Promotion P…Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models (2009)Assessing the External Validi…Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals (2003)Creating Win–Win Trade Promot…A Decision Support System for Planning Manufacturers' Sales Promotion Calendars (1999)A Decision Support System for…A Characterization of Retailer Response to Manufacturer Trade Deals (1999)A Characterization of Retaile…Dual Distribution Channels: The Competition Between Rental Agencies and Dealers (1997)Dual Distribution Channels: T…A Theory of Forward Buying, Merchandising, and Trade Deals (1996)A Theory of Forward Buying, M…A Model of How Discounting High-Priced Brands Affects the Sales of Low-Priced Brands (1996)A Model of How Discounting Hi…Game Theory and Empirical Generalizations Concerning Competitive Promotions (1995)Game Theory and Empirical Gen…Discount strategies for one-time-only sales (1995)Discount strategies for one-t…Theoretical Modeling in Marketing (1993)Theoretical Modeling in Marke…Reexamination of the perfectness concept for equilibrium points in extensive games (1975)Brand Loyalty: Measurement and Management (1978)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The all-pay auction with complete information (1996)What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty (2004)The power of flexibility for mitigating supply chain risks (2008)Equilibrium Distributions of Sales and Advertising Prices (1977)The Introduction and Performance of Store Brands (1995)The Targeting of Advertising (2005)The Theory of Buyer Behavior (1971)Conditional logit analysis of qualitative choice behavior (1972)Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)The evolution and future of national customer satisfaction index models (2001)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Consumer Promotions and the Acceleration of Product Purchases (1985)A Price Expectations Model of Customer Brand Choice (1990)The effects of framing price promotion messages on consumers' perceptions and purchase intentions (1998)Dynamic Version of the Economic Lot Size Model (1958)Identifying the Deal Prone Segment (1978)Toward Formalizing Fashion Theory (1993)The Relationship between Retail Price Promotions and Regular Price Purchases (1995)Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking (2003)Toward a theory of competitive market signaling: A research agenda (1991)First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework (1995)Reducing Buyer Search Costs: Implications for Electronic Marketplaces (1997)Information and the Change in the Paradigm in Economics (2002)Five Facts about Prices: A Reevaluation of Menu Cost Models * (2008)Social Norms and Economic Theory (1989)Measuring Trust* (2000)A Behavioral Approach to the Rational Choice Theory of Collective Action Presidential Address, American political Science Association, 1997 (2010)Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories (1992)Integrating R&D and Marketing: A Review and Analysis of the Literature (1996)The Management of Customer-Contact Service Employees: An Empirical Investigation (1996)Diplomacy and domestic politics: the logic of two-level games (1988)Anarchy is what states make of it: the social construction of power politics (1992)Rationalist explanations for war (1995)
this work references cited by second hop

References

  • 1984The Evolution of Cooperation.3,890 cited
  • 1980A Model of Sales.1,365 cited
  • 1988On the Theory of Infinitely Repeated Games with Discounting1,259 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 1988Competitive Promotional Strategies598 cited
  • 1985Salesforce Compensation Plans: An Agency Theoretic Perspective583 cited
  • 1984A Price Discrimination Theory of Coupons491 cited
  • 1990The Effects of Brand Loyalty on Competitive Price Promotional Strategies363 cited
  • 1983Defensive Marketing Strategies347 cited
  • 1981A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables142 cited
  • 1987Promoter: An Automated Promotion Evaluation System131 cited

Cited by

  • 2009Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models118 cited
  • 1999A Characterization of Retailer Response to Manufacturer Trade Deals113 cited
  • 1999A Decision Support System for Planning Manufacturers' Sales Promotion Calendars111 cited
  • 2003Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals

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104 cited
  • 2013National Brand's Response to Store Brands: Throw In the Towel or Fight Back?103 cited
  • 1996A Theory of Forward Buying, Merchandising, and Trade Deals100 cited
  • 2013Conflict Management and Outcomes in Franchise Relationships: The Role of Regulation93 cited
  • 1993Theoretical Modeling in Marketing88 cited
  • 2017Behavior-Based Pricing in Marketing Channels83 cited
  • 1997Dual Distribution Channels: The Competition Between Rental Agencies and Dealers83 cited
  • 2009Optimal Pricing and Rebate Strategies in a Two‐Level Supply Chain74 cited
  • 1996A Model of How Discounting High-Priced Brands Affects the Sales of Low-Priced Brands73 cited
  • 1995Game Theory and Empirical Generalizations Concerning Competitive Promotions69 cited
  • 2010Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects68 cited
  • 2009Findings—Retailer Promotion Pass-Through: A Measure, Its Magnitude, and Its Determinants66 cited
  • 1995Discount strategies for one-time-only sales65 cited