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Invited Commentaries on “Evolving to a New Dominant Logic for Marketing”

16 references·16 citing·40 second hopsampled

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References

1990Absorptive Capacity: A New Perspective on Learning and Innovation35,597 cited
1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
2003Evolving to a New Dominant Logic for Marketing14,777 cited
1998The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage9,956 cited
1986The dominant logic: A new linkage between diversity and performance2,859 cited
1995The Comparative Advantage Theory of Competition2,727 cited
1999The experience economy: work is theatre & every business a stage2,681 cited
2000Service Management and Marketing: A Customer Relationship Management Approach2,332 cited
1992Marketing Services: Competing Through Quality2,178 cited
2003IT doesn't matter.1,614 cited
1990The profitable art of service recovery.1,447 cited
1997Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services1,380 cited
1990Delivering Quality Service1,326 cited
1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands1,204 cited
2001The Grounded Theory Perspective: Conceptualization Contrasted With Description

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1,204 cited

1995The dominant logic: Retrospective and extension1,198 cited

Cited by

2010Innovation and Skills593 cited
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2011Reconceptualizing brand identity in a dynamic environment239 cited
2010Integrated solutions from a service-centered perspective: Applicability and limitations in the capital goods industry223 cited
2008Customer Integration—A Key to an Implementation Perspective of Service Provision219 cited
2012Managing the co-created brand: Value and cultural complementarity in online and offline multi‐stakeholder ecosystems215 cited
2007Tourism Marketing in an Era of Paradigm Shift201 cited
2009Towards a service-dominant place marketing logic172 cited
2010Transitioning from service management to service‐dominant logic169 cited
2011Corporate image, loyalty, and commitment in the consumer travel industry166 cited
2010EVOLVING A THEORY OF PERFORMANCE‐BASED LOGISTICS USING INSIGHTS FROM SERVICE DOMINANT LOGIC151 cited
2012Co-creation and innovation in public services148 cited
2009The impact of coercive and non-coercive forms of influence on trust, commitment, and compliance in supply chains145 cited
2018Dynamic Capabilities and Entrepreneurial Ecosystems: The Micro-Foundations of Regional Entrepreneurship141 cited