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Overcoming skepticism towards cause related claims: the case of Norway

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References

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562 cited

1995When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments557 cited

2002The Influence of Level of Processing on Advertising Repetition Effects161 cited

Cited by

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2018Be bad but (still) look good: Can controversial industries enhance corporate reputation through CSR initiatives?128 cited
2016An Evolutionary Process Model of Cause‐Related Marketing and Systematic Review of the Empirical Literature112 cited
2015When will price increases associated with company donations to charity be perceived as fair?104 cited
2015Doing good matters to consumers: the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns99 cited
2019The Role of Public Skepticism and Distrust in the Process of CSR Communication87 cited
2019Cause-Related Marketing Research (1988–2016): An Academic Review and Classification80 cited
2018Overcoming skepticism toward cause-related marketing claims: the role of consumers’ attributions and a temporary state of skepticism78 cited
2017Consumer skepticism towards CSR messages74 cited
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2020Consumer skepticism towards cause related marketing: exploring the consumer tendency to question from emerging market perspective49 cited