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Spousal influence in consumer decisions: a study of cultural assimilation
16 references·5 citing·45 second hop
Spousal influence in consumer decisions: a study of cultural assimilation (1997)Spousal influence in consumer decisions: …Family: Socialization and Interaction Process (2014)Family: Socialization and Int…Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United States (1991)Artifacts, Identity, and Tran…The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption (1986)The Intensity of Ethnic Affil…Television Advertising and Interpersonal Influences on Teenagers' Participation in Family Consumer Decisions (1986)Television Advertising and In…An Anchoring and Adjustment Model of Spousal Predictions (1986)An Anchoring and Adjustment M…Characteristics of Mexican American Consumers (1985)Characteristics of Mexican Am…International Marketing Research (1984)International Marketing Resea…Persuasion in Family Decision-Making (1983)Persuasion in Family Decision…Ethnic Migration, Assimilation, and Consumption (1983)Ethnic Migration, Assimilatio…Joint Purchasing Decisions: A Comparison of Influence Structure in Family and Couple Decision-Making Units (1980)Joint Purchasing Decisions: A…Decision Making within the Household (1976)Decision Making within the Ho…Perception of Marital Roles in Decision Processes (1974)Perception of Marital Roles i…Family Buying Decisions: A Cross-Cultural Perspective (1974)Family Buying Decisions: A Cr…Marketing Research (1970)Marketing ResearchDimensions of Marital Roles in Consumer Decision Making (1970)Dimensions of Marital Roles i…Family Sociology or Wives' Family Sociology? A Cross-Cultural Examination of Decision-Making (1969)Family Sociology or Wives' Fa…The Effect of Acculturation on Ethnic Consumers’ Decision-Making Styles: An Empirical Analysis of Hispanic Consumers (2014)The Effect of Acculturation o…The rainbow of diversity versus the rain of fragmentation: the futures of multicultural marketing in the UAE (2013)The rainbow of diversity vers…Parents' perception of teen's influence on family purchase decisions (2013)Parents' perception of teen's…Distressing events and future purchase decisions: Jewish consumers and the Holocaust (2009)Distressing events and future…Retirement and transition phenomena in the family purchase process (2007)Retirement and transition phe…Assimilation in American Life: The Role of Race, Religion, and National Origins. (1964)Assimilation in American Life. 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(2009)Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017)Husbands and Wives, the Dynamics of Married Living (1961)The Economics of Tourism (1997)Tourist information search (1997)Building and testing theories of decision making by travellers (2004)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Parental and teenage child influences in family decision making (1985)The Bases of Social Power (1986)Religious Contrasts in Consumer Decision Behaviour Patterns: Their Dimensions and Marketing Implications (1994)Tourist group holiday decision-making and behaviour: the influence of children (1997)Exchange and Power in Social Life (2017)Diagnosing Measurement Equivalence in Cross-National Research (1995)A Cross-National Comparative Study of New Product Development Processes: Japan and the United States (1997)The effect of social media communication on consumer perceptions of brands (2014)The measurement of psychological androgyny. 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References

  • 1970Marketing Research3,552 cited
  • 2014Family: Socialization and Interaction Process2,284 cited
  • 1984International Marketing Research980 cited
  • 1991Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United States547 cited
  • 1986The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption500 cited
  • 1974Perception of Marital Roles in Decision Processes477 cited
  • 1976Decision Making within the Household471 cited
  • 1983Ethnic Migration, Assimilation, and Consumption382 cited
  • 1986An Anchoring and Adjustment Model of Spousal Predictions292 cited
  • 1980Joint Purchasing Decisions: A Comparison of Influence Structure in Family and Couple Decision-Making Units269 cited
  • 1970Dimensions of Marital Roles in Consumer Decision Making229 cited
  • 1983Persuasion in Family Decision-Making221 cited
  • 1969Family Sociology or Wives' Family Sociology? A Cross-Cultural Examination of Decision-Making183 cited
  • 1985Characteristics of Mexican American Consumers157 cited
  • 1986Television Advertising and Interpersonal Influences on Teenagers' Participation in Family Consumer Decisions115 cited

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  • 1974Family Buying Decisions: A Cross-Cultural Perspective113 cited
  • Cited by

    • 2009Distressing events and future purchase decisions: Jewish consumers and the Holocaust27 cited
    • 2014The Effect of Acculturation on Ethnic Consumers’ Decision-Making Styles: An Empirical Analysis of Hispanic Consumers18 cited
    • 2013Parents' perception of teen's influence on family purchase decisions16 cited
    • 2013The rainbow of diversity versus the rain of fragmentation: the futures of multicultural marketing in the UAE15 cited
    • 2007Retirement and transition phenomena in the family purchase process9 cited