Family Buying Decisions: A Cross-Cultural Perspective

Donald J. Hempel

113 citations0/0 files storedJournal of Marketing Research

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Consumer Behavior and Marketing Influence Housing Market and Economics Consumer Behavior and Market Dynamics

Abstract

This study presents cross-cultural comparisons of husband-wife interaction in specific house-buying decisions. The findings indicate that perceived roles vary more by sex of the respondent and stage in the decision process than by the cultural context of the purchase.

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References

1958Family and Social Network 1961Husbands and Wives, the Dynamics of Married Living 1958Marketing Behavior and Executive Action 1972Innovative Behavior and Communication 1970The Study of Family Power Structure: A Review 1960-1969 1973Consumer Choice Behavior. A Cognitive Theory 1970Dimensions of Marital Roles in Consumer Decision Making 1969Family Sociology or Wives' Family Sociology? A Cross-Cultural Examination of Decision-Making

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1985Parental and teenage child influences in family decision making 1986International Marketing Policy: A Discussion of the Standardization Construct and its Relevance for Corporate Policy 1976Methodological Considerations in Cross-National Consumer Research 2000Opportunities for Family Research in Marketing 2003Consumer Behavior Applications to Real Estate Education 2012Consumer decisions in relationships

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