References

• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
• 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
• 1991Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective2,135 cited
• 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
• 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
• 1969Risk Taking and Information Handling in Consumer Behavior1,397 cited
• 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
• 1988High and Declining Prices Signal Product Quality673 cited
• 1983Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising563 cited
• 1997Epistemology: A Contemporary Introduction to the Theory of Knowledge512 cited
• 1988Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations497 cited
• 1985Do Higher Prices Signal Higher Quality?483 cited
• 1985Perceived quality : how consumers view stores and merchandise