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Advertising Engagement: A Driver of Message Involvement on Message Effects

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References

1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
1984Audience Involvement in Advertising: Four Levels1,017 cited
1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited
1989Information Processing from Advertisements: Toward an Integrative Framework653 cited
1990A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research438 cited

Cited by

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2013To App or Not to App: Engaging Consumers via Branded Mobile Apps259 cited
2012The Grounded Theory Approach to Consumer-brand Engagement: The Practitioner's Standpoint241 cited
2014Mobile marketing: A literature review on its value for consumers and retailers208 cited
2015Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement202 cited
2016Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?181 cited

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2018

Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy

166 cited

2008Customer Self-Efficacy in Technology-Based Self-Service128 cited

2016Engaging customers through online participation in social networking sites124 cited

2020A consumer engagement systematic review: synthesis and research agenda116 cited

2016Interactivity, engagement, and technology dependence: understanding users’ technology utilisation behaviour115 cited

2018Antecedents and consequences of virtual customer co-creation behaviours98 cited

2011‘They are working every angle’. A qualitative study of Australian adults' attitudes towards, and interactions with, gambling industry marketing strategies93 cited

2015Second Screen and Sports: A Structural Investigation Into Team Identification and Efficacy90 cited

2017TV advertising engagement as a state of immersion and presence88 cited