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Advertising Disclosures: Clear and Conspicuous or Understood and Used?
15 references·15 citing·45 second hop
Advertising Disclosures: Clear and Conspicuous or Understood and Used? (2004)Advertising Disclosures: Clear and Conspi…Growing Up with Television: Cultivation Processes (2009)Growing Up with Television: C…Media Influences on Marketing Communications (2002)Media Influences on Marketing…Judging the accuracy of a likelihood judgment: the case of smoking risk (2002)Judging the accuracy of a lik…Handbook of marketing and society (2001)Handbook of marketing and soc…Comparative Effectiveness of Executional Elements in TV Advertising: 15- versus 30-second Commercials (1998)Comparative Effectiveness of …Vividness Effects: A Resource‐Matching Perspective (1997)Vividness Effects: A Resource…When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior (1995)When to Accentuate the Negati…The 70% Majority: Enduring Consumer Beliefs about Advertising (1994)The 70% Majority: Enduring Co…Public Assessment of TV Advertising: Faint Praise and Harsh Criticism (1994)Public Assessment of TV Adver…Intended and Unintended Consequences of Warning Messages: A Review and Synthesis of Empirical Research (1994)Intended and Unintended Conse…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…The Effects of Product Class Knowledge on Information Search Behavior (1985)The Effects of Product Class …Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising (1984)Marketing's "Scarlet Letter":…Cry Wolf: The Psychology of False Alarms (1984)Cry Wolf: The Psychology of F…Current issues and research in advertising (1978)Current issues and research i…The Effects of Drip Pricing, Differential Search Costs, and Attribute Distributions on Consumer Choice Quality and Search Behavior (2025)The Effects of Drip Pricing, …Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent (2024)Manipulating Consumers with t…Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics (2021)Winning the Battle but Losing…Effects of Message Framing on Influenza Vaccination: Understanding the Role of Risk Disclosure, Perceived Vaccine Efficacy, and Felt Ambivalence (2017)Effects of Message Framing on…The Role of Creative Strategy, Ad Disclosure and Regulatory Focus in Investors’ Decision Making: An Experimental Investigation (2016)The Role of Creative Strategy…Do investors show an attentional bias toward past performance? An eye-tracking experiment on visual attention to mutual fund disclosures in simplified fund prospectuses (2014)Do investors show an attentio…The role of creative strategy, ad disclosure and regulatory focus in investors’ decision making: An experimental investigation (2013)The role of creative strategy…Minimum Payment Warnings and Information Disclosure Effects on Consumer Debt Repayment Decisions (2013)Minimum Payment Warnings and …Gravitation Toward Prior Performance in Mutual Fund Advertisings: Do Consumer Investors' Processing Abilities Account for Biased Information Processing? 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References

  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1985The Effects of Product Class Knowledge on Information Search Behavior1,994 cited
  • 1978Current issues and research in advertising940 cited
  • 2009Growing Up with Television: Cultivation Processes675 cited
  • 1995When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior640 cited
  • 1984Cry Wolf: The Psychology of False Alarms373 cited
  • 1997Vividness Effects: A Resource‐Matching Perspective304 cited
  • 1994Public Assessment of TV Advertising: Faint Praise and Harsh Criticism286 cited
  • 1994Intended and Unintended Consequences of Warning Messages: A Review and Synthesis of Empirical Research240 cited
  • 1994The 70% Majority: Enduring Consumer Beliefs about Advertising223 cited
  • 2002Judging the accuracy of a likelihood judgment: the case of smoking risk122 cited
  • 2001Handbook of marketing and society88 cited
  • 1998Comparative Effectiveness of Executional Elements in TV Advertising: 15- versus 30-second Commercials72 cited
  • 1984Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising70 cited
  • 2002Media Influences on Marketing Communications

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58 cited

Cited by

  • 2017Effects of Message Framing on Influenza Vaccination: Understanding the Role of Risk Disclosure, Perceived Vaccine Efficacy, and Felt Ambivalence55 cited
  • 2013Minimum Payment Warnings and Information Disclosure Effects on Consumer Debt Repayment Decisions54 cited
  • 2009Explicit Donations and Inferred Endorsements42 cited
  • 2014Do investors show an attentional bias toward past performance? An eye-tracking experiment on visual attention to mutual fund disclosures in simplified fund prospectuses29 cited
  • 2012The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions24 cited
  • 2013Conceptualization and Exploration of Attitude toward Advertising Disclosures and Its Impact on Perceptions of Manipulative Intent22 cited
  • 2007Disclosures Exposed: Banner Ad Disclosure Adherence to FTC Guidance in the Top 100 U.S. Web Sites21 cited
  • 2021Winning the Battle but Losing the War: Ironic Effects of Training Consumers to Detect Deceptive Advertising Tactics20 cited
  • 2012Policy and Research Related to Consumer Rebates: A Comprehensive Review18 cited
  • 2013Gravitation Toward Prior Performance in Mutual Fund Advertisings: Do Consumer Investors' Processing Abilities Account for Biased Information Processing?11 cited
  • 2024Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent10 cited
  • 2013The role of creative strategy, ad disclosure and regulatory focus in investors’ decision making: An experimental investigation3 cited
  • 2006Threats to Hope and Motivated Reasoning of Product Information3 cited
  • 2016The Role of Creative Strategy, Ad Disclosure and Regulatory Focus in Investors’ Decision Making: An Experimental Investigation1 cited
  • 2025The Effects of Drip Pricing, Differential Search Costs, and Attribute Distributions on Consumer Choice Quality and Search Behavior1 cited