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An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer
16 references·1 citing·36 second hop
An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer (2010)An Examination of Sales Promotion Program…Advances in Consumer Research (2025)Advances in Consumer ResearchConsumer evaluations of sales promotion: the effect on brand choice (2005)Consumer evaluations of sales…The efficacy of sales promotions in UK supermarkets: a consumer view (2002)The efficacy of sales promoti…A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…동아시아 문화와 경영, Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Beverly Hills, CA:Sage Publications, 1980) ; and Cultures and Organizations : Software of the Mind (New York:McGraw-Hill, 1997) (1999)동아시아 문화와 경영, Geert Hofstede, …Retailing hedonic consumption: A model of sales promotion of a leisure service (1996)Retailing hedonic consumption…Assessing the Domain Specificity of Deal Proneness: A Field Study (1995)Assessing the Domain Specific…An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption (1994)An Integrated Framework for R…The Effect of Price Promotions on Variability in Product Category Sales (1992)The Effect of Price Promotion…The Price Knowledge and Search of Supermarket Shoppers (1990)The Price Knowledge and Searc…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices (1990)Best Value, Price-Seeking, an…Culture's Consequences: International Differences in Work-Related Values. (1983)Culture's Consequences: Inter…Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: Inter…CULTURES CONSEQUENCES: INTERNATIONAL DIFFERENCES IN WORK RELATED VALUES (1980)CULTURES CONSEQUENCES: INTERN…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Promotional Framing of Green Products: Mediating Role of Sale Proneness (2019)Promotional Framing of Green …Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. (1966)Content Analysis for the Social Sciences and Humanities. (1970)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? 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(1996)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Face consciousness and risk aversion: Do they affect consumer decision‐making? (2003)Examining the Role of Emotional and Functional Values in Festival Evaluation (2010)The value of value: Further excursions on the meaning and role of customer value (2011)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Reason-based choice (1993)Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)
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References

  • 1981Culture's Consequences: International Differences in Work-Related Values20,532 cited
  • 1983Culture's Consequences: International Differences in Work-Related Values.15,062 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1980CULTURES CONSEQUENCES: INTERNATIONAL DIFFERENCES IN WORK RELATED VALUES1,983 cited
  • 1999동아시아 문화와 경영, Geert Hofstede, Culture's Consequences: International Differences in Work-Related Values (Beverly Hills, CA:Sage Publications, 1980) ; and Cultures and Organizations : Software of the Mind (New York:McGraw-Hill, 1997)1,883 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1990Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices410 cited
  • 1996Retailing hedonic consumption: A model of sales promotion of a leisure service233 cited
  • 2002The efficacy of sales promotions in UK supermarkets: a consumer view217 cited
  • 1994An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption215 cited
  • 1995Assessing the Domain Specificity of Deal Proneness: A Field Study

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204 cited
  • 2005Consumer evaluations of sales promotion: the effect on brand choice201 cited
  • 1992The Effect of Price Promotions on Variability in Product Category Sales180 cited
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    • 2019Promotional Framing of Green Products: Mediating Role of Sale Proneness11 cited