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Retailing hedonic consumption: A model of sales promotion of a leisure service · Study

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ArticleRetailing hedonic consumption: A model of sales promotion of a leisure service

Kirk L. Wakefield1996

Article1996

Retailing hedonic consumption: A model of sales promotion of a leisure service

Kirk L. Wakefield · James H. Barnes

233 citations·0/0 files stored·Journal of Retailing

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Consumer Retail Behavior Studies

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References

1988Structural equation modeling in practice: A review and recommended two-step approach.1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 1994Customer Loyalty: Toward an Integrated Conceptual Framework 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value 1985Measuring the Involvement Construct 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions

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Details

Year1996

Typearticle

Published1996-12-01

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations233

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0022-4359(96)90021-4

openalex_workW2016674933

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