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Businesses’ social involvement through public relations: A critical comparison of market-oriented and reflective paradigms of public relations
16 references·0 citing·30 second hop
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References

  • 1989Manufacturing Consent: The Political Economy of the Mass Media.5,437 cited
  • 1978Theories of Human Communication3,039 cited
  • 1994A First Look at Communication Theory1,982 cited
  • 1999Communication Theory as a Field1,734 cited
  • 1993Excellence in public relations and communication management1,144 cited
  • 1967Effective Public Relations975 cited
  • 1992Public relations: Strategies and tactics784 cited
  • 2001Communication Theories: Perspectives, Processes, and Contexts548 cited
  • 2013Manager's Guide to Excellence in Public Relations and Communication Management464 cited
  • 1998Persuasion, Social Influence, and Compliance Gaining406 cited
  • 1994Transforming Communication, Transforming Business: Building Responsive and Responsible Workplaces356 cited
  • 1995Manager's guide to excellence in public relations and communication management324 cited
  • 2009This is PR : the realities of public relations301 cited
  • 2012Cause-related marketing: who cares wins252 cited
  • 1993Communication for Development in the Third World-Theory and Practice207 cited
  • 2001On the definition of public relations: a European view

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