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Impact of e-CRM Implementation on Customer Loyalty, Customer Retention and Customer Profitability for Hoteliers along the Vaal Meander of South Africa
16 references·0 citing·44 second hop
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References

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  • 1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
  • 2022Business Research Methods10,949 cited
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  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 2003Agile supply chain capabilities: Determinants of competitive objectives541 cited
  • 2005Gaining customer knowledge through analytical CRM324 cited
  • 2012Organizational innovation outcomes in SMEs: Effects of age, size, and sector270 cited
  • 2007Dynamic capabilities and multinational enterprise: Penrosean insights and omissions257 cited
  • 2011Analyzing the impact of knowledge management on CRM success: The mediating effects of organizational factors250 cited
  • 2012A review of customer relationship management: successes, advances, pitfalls and futures197 cited
  • 2012Successful customer value management: Key lessons and emerging trends181 cited
  • 2009

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Small firm e‐business adoption: a critical analysis of theory
171 cited
  • 2021Electronic Customer Relationship Management154 cited
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