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Global customerization of markets has arrived! · Study

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ArticleGlobal customerization of markets has arrived!

Richard J. Tersine1998

Article1998

Global customerization of markets has arrived!

Richard J. Tersine · Michael G. Harvey

22 citations·0/0 files stored·European Management Journal

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Service and Product Innovation Business Strategies and Innovation Product Development and Customization

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References

1994Customer Loyalty: Toward an Integrated Conceptual Framework 1990Zero defections: quality comes to services.1983THE GLOBALIZATION OF MARKETS 1995Why Satisfied Customers Defect 1993Customer intimacy and other value disciplines 1986Out of the crisis : quality, productivity and competitive position 1996Why Satisfied Customers Defect 1996LEARNING FROM CUSTOMER DEFECTIONS

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2001Innovation and firm size: an empirical study for Spanish engineering consulting companies 2003CRM packaged software: a study of organisational experiences 2001A Review of the Issues Associated with Customer Relationship Management Systems 2002Relationship between operations strategy and size in engineering consulting firms 2010Customer service expectations in retail banking in Africa

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Year1998

Typearticle

Published1998-02-01

VenueEuropean Management Journal

ISSN-L0263-2373

Languageen

Citations22

Files0 public / 0

ShelfService and Product Innovation

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doi10.1016/s0263-2373(97)00076-5

openalex_workW2080146015

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